The BAM Mascot Family Blog

With Halloween just around the corner, many of us are discussing what we will be wearing with friends, family and coworkers. Some of us are heading to stores to pick up a ready-to-wear costume and others are designing it from scratch – creating a custom costume that is sure to impress.

But dressing up isn’t just for Halloween, and it isn’t just for fun. Custom mascot costumes are a great tool for organizations looking to give their marketing programs a boost. These larger-than-life characters increase brand awareness, create a positive brand image and help to build a larger and more loyal customer base. 

So, you’ve finally decided to invest in a custom mascot? You’re probably in the process of planning all the exciting events that your mascot will attend over the course of the next twelve months.

There’s one important aspect, however, that many organizations gloss over when it comes to their mascot marketing strategy - taking the perfect mascot photograph. High-quality photos are important to how your customers or fans perceive your organization, and they play a key role in engaging your potential and current audience on social media. 

A mascot can offer your business significant benefits when implemented into your marketing strategy, including consumer engagement, improved online presence and building your organization’s brand story.

Now you’ve decided a mascot is the way to go, your next step is to decide whether you want to create and purchase your own custom mascot, or whether you want to rent an existing mascot. 

Whether you’re looking for an addition to your full-size mascot, looking for an alternative to a large mascot, or simply want to give your marketing a boost with a new brand character, the introduction of a custom-made puppet could help your organization drive sales and awareness.

Brand mascots have been found to build a company’s presence, differentiate them from their competitors, portray a business's values and commitments, all while having a positive effect on consumer purchasing behaviour. 

So, you’ve decided to design your own custom mascot. Your new mascot personifies your company, engages your current audience and helps you to entice in new customers with a strong brand story. But, are you making the most of your mascot and is it reaching the full potential of your audience?

Traditionally, companies could only showcase their brand mascot during public appearances such as festivals, events and charity fundraisers. This has changed with the growth in social media, and businesses now have significantly more channels to promote their brand and reach consumers. 

Corporate identity and brand recognition is an essential component to the success of any business. Employing the use of marketing mascots will help your organization both increase its brand identity and connect with your targeted consumers.

This is particularly important in today’s competitive business world, in which organizations are constantly looking for new ways to connect with their audience and create a corporate story that customers are willing to buy into.