The Canada Summer Games is celebrating its 50th Anniversary this year, coinciding with another national milestone, Canada's 150th birthday! Hosted in Winnipeg betweenJuly 28th and August 13th, the Summer Games feature 16 sports and over 250 events. It's not only a sporting event for young athletes but a major cultural festival.
Organizations come up with the most creative characters to be the face of their business, whether it be an animal, a superhuman, or even a representation of their logo. It is important that your ideal audience can relate to the character and personality that you have chosen for your company’s mascot.
One of rock 'n' roll's musical icons, Sammy Hagar, also known as the “Red Rocker”, has definitely made a name for himself over the years. From spending almost forty years in the music business, many of those years being the front man for the infamous Van Halen, to owning his own restaurant chains and continuously increasing his philanthropic donations, Sammy Hagar doesn’t seem to be slowing down anytime soon.
One of his ventures, "Sammy’s Beach Bar & Grill", headlines his passion for food and cooking. Sammy Hagar started out with "Cabo Wabo Cantina" in Cabo San Lucas. This was followed by "Cabo Wabo Tequila", and then "Sammy’s Beach Bar Rum" in Maui, Hawaii - his first beach bar location. Expansion continued to busy airport terminals. There are now four "Sammy’s Beach Bar & Grill" locations, including one in the Kahului Airport in Maui, Hawaii, JFK Airport in New York, McCarran Airport in Las Vegas and another location in Hopkins International Airport in Cleveland, Ohio.