When we think of mascots, we picture them out in the crowds engaging directly with fans and followers. However, your business doesn't just have to limit your mascot marketing strategy to live events.
The Canadian Paralympic Committee has officially announced the launch of its brand-new team mascot, Coda the Beaver.
Built by BAM Mascots, Coda the Beaver was first introduced on Tuesday morning, March 10 2020, to a group of school children in Ottawa. On Coda’s debut, he was joined by wheelchair basketball star Patrick Anderson, Canadian Paralympic Hall of Famer Karolina Wisniewska, and retired Paralympic swimmer Benoit Huot.
Mascots are great for marketing and promoting your business, but there’s one thing they really excel at - fundraising!
Custom Mascots help to create memories. They give your brand personality, they add an element of fun and excitement to your fundraising event, and they allow you to build a connection with your event attendees. A mascot is the ideal marketing tool for local businesses when they engage in community events.
When you think about mascots you may think of a range of different animals and people - maybe from your favourite sports team or brand. You can probably name a handful straight away. From Ben & Jerry’s cow to the Hamilton Ti-Cats Tiger, animals are most frequently chosen to represent brands.