Do you remember Judson University Athletics’s brand-new custom mascot which we wrote about in a blog post last year? The university has just announced an exciting new opportunity that will see their next mascot performer receive a scholarship.
Using a custom mascot as part of your marketing strategy can have significant benefits for your company. Not only will it transform your marketing strategy and make your company more visible to a wider audience, but it can significantly improve your bottom line.
Through mascot marketing, you can improve engagement with your organization, increase brand recognition and social media presence, and build a brand story that is far more engaging than that of your competitors’.
Are you considering creating your very own mascot, with the aim of implementing mascot marketing into your existing marketing strategy? If the answer is yes, then you are in store for some serious benefits.
The addition of a mascot character to your marketing strategy can increase consumer engagement, improve brand recognition, improve your online and social media presence and help build a more detailed and engaging brand story.
Thinking of using a mascot as part of your marketing strategy? Mascot marketing can be a great way to build brand presence and awareness, and creating a custom mascot is an important factor in differentiating your company from its competitors.
A mascot should be fully customized to your company’s needs. It should say something about your business's values and commitments, and it should be designed to be uniquely associated with your company. The moment a current, or potential, customer sees your mascot, your company should instantly be brought to mind.
Mascots are great for marketing and promoting your business, but there’s one thing they really excel at - fundraising!
Custom Mascots help to create memories. They give your brand personality, they add an element of fun and excitement to your fundraising event, and they allow you to build a connection with your event attendees. A mascot is the ideal marketing tool for local businesses when they engage in community events.