Organizations - whether public services such as schools and charities, private businesses or sports teams - are in a constant crunch to find new ways to engage their audience. Many companies are now turning to the help of custom brand mascots to delight their stakeholders.
You’ve thought about it for a while. You feel that a mascot is exactly what your school or organization needs to build team spirit and get your name noticed. The only problem is, you have no idea what type of mascot you want.
There are many routes you can take in finding inspiration for that perfect custom designed mascot. You could use your organization's logo and make it come to life in 3-D style, or you could think completely out of the box, and come up with your own fictional character to fit the profile of who you want to present to your team, students or customers.
Using your mascot to promote your brand is the perfect way to interact with your target market on a more personal level. People view mascots as a friendly and familiar face, not as a sales person trying to sell a service or product.
When your brand is mentioned, consumers who have interacted with your mascot will have a visual memory, and likely a very positive connection. A 'visual memory' can be a stronger reminder than a slogan or logo, so, if you want your brand to be memorable, consider using a mascot at public events.