The BAM Mascot Family Blog

4 Reasons Why Your Business Should Consider Adding a Second Mascot

[fa icon="calendar'] Jun 18, 2019 11:00:00 AM / by Angie Maxine posted in Mascot Marketing

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No matter what type of organization you manage - whether it’s a sports team, consumer-facing business, a company operating in the B2B sector or a charity - mascot marketing is a fantastic way to promote your brand.

A custom mascot will strengthen your brand identity, improve your social media presence, engage your audience whether at a fundraiser, trade show or sporting event, help develop your brand story, open up new revenue opportunities and much more.

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How to Create the Perfect Mascot Marketing Plan Through Character Development

[fa icon="calendar'] Jun 13, 2019 11:00:00 AM / by Angie Maxine posted in Mascot Marketing

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While picking the colour, fabric and general look of your brand mascot are all very important, there’s something that’s equally important but sometimes forgotten - your mascot’s backstory.

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Looking to Create Mascot Marketing Video Content? Read These 5 Tips and Tricks First

[fa icon="calendar'] May 3, 2019 11:00:00 AM / by Angie Maxine posted in Mascot Marketing

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If you have recently added a custom mascot into your organization’s marketing strategy, or you are looking to maximize the opportunities of your existing brand mascot, it’s more than likely that you are considering video as a tool to reach your audience.

Great idea! In fact, here we've listed a few key video marketing statistics for 2019 that show just how important video is for the growth of your organization moving forward:

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How Mascots Can Improve Your Businesses Performance at a Tradeshow

[fa icon="calendar'] Mar 29, 2019 11:00:00 AM / by Angie Maxine posted in Mascot Marketing

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Trade shows can be a great way to spread your brand message and attract new customers, but they are also a competitive space where many businesses are vying for the attention of the same audience.

To make sure that attendees stop by your booth and remember you, it is important that you make a lasting impact.

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2 Ways to Enhance Your Mascot Marketing Strategy and Empower Your Fans Take Your Mascot Home With Them

[fa icon="calendar'] Mar 18, 2019 11:00:00 AM / by Angie Maxine posted in Mascot Marketing

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Everybody loves a mascot! Whether your mascot is energizing fans at a sporting event, educating attendees at a trade show, engaging families at a fundraiser or promoting your brand, they are friendly, spirited and help make moments more memorable.

Once the day is done, however, your mascot is often put away until its next adventure. Your audience is left waiting for the next opportunity to interact with your mascot, but they have no idea when that will be. 

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Should my Business add a Mascot Into its Marketing Strategy?

[fa icon="calendar'] Mar 8, 2019 11:00:00 AM / by Angie Maxine posted in Mascot Marketing

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There’s no doubt you’ve seen a mascot before. In fact, they are everywhere. From sports teams to trade shows and charity events, many organizations have successfully used mascot marketing to promote their brands.

The place you would have seen mascots used most frequently is more than likely during sporting events. These playful and enthusiastic characters represent their teams and increase fan engagement, promote their team’s message, boost media exposure and drive additional revenue. 

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