If you are looking into designing your own mascot costume, have already ordered one or you have just received your costume through the post, your organization is probably excited to get your mascot marketing strategy underway.
When looking for a mascot, you want to choose one that will stand out and impress. There are tons of options from people to animals to inanimate objects, but a unique idea, that you may not have considered, are insects and arachnids.
Through your mascot marketing strategy, your organization’s custom mascot will become synonymous with your brand. The use of your mascot on your brand logo, in attendance at events, on your social media platforms and in customer communication will all lead to your mascot becoming the face of your brand.
With physical distancing, events with large gatherings halted and work-from-home policies becoming widespread across North America, it’s more than likely that your organization’s mascot marketing outreach strategy has been on the backburner in recent months.
This doesn’t have to be the case. In fact, your custom mascot can be a great tool in sending your staff, students, employees and customers handy and insightful tips about the proper protocols needed to protect them from getting sick - as well as helping to spread good cheer during difficult times.
With communities in lock-down and educational facilities being closed for the time being, many schools are looking for ways to connect with students virtually and send positive messages.
The internet has changed the game for businesses in recent years. Customer-facing firms now face the challenge of increased customer expectation, but at the same time they have access to better tools to wow and delight their customers.