Mascots can become cultural icons. As a visual representation of an event, a fictional or real character, a logo, or a brand - they can become deeply entrenched in the experiences of the audience. In the case of sports teams, for example, where the relationship with fans can run through several generations, you can understand that the mascot’s look and personality can be difficult to change. A new version of an old mascot can sometimes cause debate among loyal fans.
DaBaby - the Grammy-nominated American rapper, singer and songwriter from Charlotte, North Carolina - used his brand-new custom mascot character to encourage those across North Carolina to vote in the recent US election.
The initiative, known as VOTE BABY VOTE, included a social media program, statewide bus tour and a series of events during early voting to encourage people across North Carolina to get out and vote.
The secret of any great act, whether at the theatre, concert hall or on the sports field, is that magic connection between the performer and the audience. In order to create that connection, you need to be appealing and entertaining, in a way that resonates with spectators. When you develop your performance you need to ask, ‘how well do I know what my audience wants?’
COVID-19 has impacted the marketing campaigns of a wide range of organizations, and this includes those that use mascot marketing to promote their company. These brands have had to find new ways to use their mascots and generate audience engagement.
Designing a mascot costume is great fun, but it’s also complicated too. There are so many factors that come into play when creating a custom mascot costume, including colours, facial expressions, clothing, size, comfort, fabrics and much more.
The Conrad Schools of Science has announced its brand new Red Wolf mascot with the official launch of its big reveal video, introducing the newly-designed mascot character to the school’s facilities.