While some organizations are equipped with the latest and greatest photography equipment, this isn’t the case for many. When you are on the go at an event, such as a fundraiser, tradeshow, or sporting game, your camera may not always be on hand. Thankfully, however, we are almost always carrying a phone.
Twitter is a great place to get relevant and in-the-moment information about the things that interest you. That’s why for businesses - especially those in the sports, fashion, telecom, travel, hospitality and retail industries - it’s a great outlet to reach their target audiences, show off their expertise and develop relationships with customers and fans.
Social media can be a powerful tool for any marketing campaign. Many companies, however, struggle with social pages that are too “corporate” and saturated with sales content making it difficult to attract fans and engage followers.
Let’s be honest, not every piece of content that comes out of a business is intriguing. In fact, in some cases, it can be difficult to communicate what you want to say in an approachable and interesting manner.
But, integrating your custom brand mascot into your overall marketing strategy is a great way to add personality to your marketing content. It’s a creative way to promote your company to a specific audience and drive interest, whether you are a trading company, charity, sports team, or a consumer-facing business.
No matter what type of organization you manage - whether it’s a sports team, consumer-facing business, a company operating in the B2B sector or a charity - mascot marketing is a fantastic way to promote your brand.
A custom mascot will strengthen your brand identity, improve your social media presence, engage your audience whether at a fundraiser, trade show or sporting event, help develop your brand story, open up new revenue opportunities and much more.
While picking the colour, fabric and general look of your brand mascot are all very important, there’s something that’s equally important but sometimes forgotten - your mascot’s backstory.