The BAM Mascot Family Blog

Organizations - whether public services such as schools and charities, private businesses or sports teams - are in a constant crunch to find new ways to engage their audience. Many companies are now turning to the help of custom brand mascots to delight their stakeholders.

If you’re purchasing your first ever custom mascot costume, it’s likely that you’ve never done this before and are completely unfamiliar with how the process works, and what design aspects you need to keep in mind.

When creating a custom mascot for your brand, there is a range of different design aspects and components that all come together to create the final design.

While a professional mascot design company - such as BAM Mascots - will help you in every step of the design journey, it’s incredibly useful to prepare for the design of your mascot by understanding a few key components.

The goal of mascot marketing is to strengthen your brand identity, reach customers on a personal level, improve your digital reach and increase engagement with your intended audience. All this means the design of your mascot is incredibly important. 

Interested in mascot marketing but not sure exactly what your organization is looking for? Not a problem.

Our incredible team of illustrators and designers here at BAM Mascots will walk you through every stage of the creation process to ensure that you leave with the perfect mascot for your business, team or organization. 

So, you’re considering your very first custom mascot? That’s great. Mascot marketing can be a fantastic tool for your company, increasing revenues, building brand loyalty and boosting audience engagement.

Whether it’s at your favourite sports game, a trade show, fundraising event, or even a photo or commercial shoot, custom mascots have the power to entertain and engage their audiences, give personality to your brand and build a stronger connection with your customer.

All this while adding an element of fun and excitement that would be difficult to achieve without them. However, chances are you have many questions about the process and how much it costs.