Organizations - whether public services such as schools and charities, private businesses or sports teams - are in a constant crunch to find new ways to engage their audience. Many companies are now turning to the help of custom brand mascots to delight their stakeholders.
Mascots are a fantastic marketing resource that can offer serious benefits for your organization. Mascot marketing will strengthen your brand identity, improve your marketing and advertising initiatives, increase brand loyalty, help you appeal to your audience on a more personal level, as well as a wide range of other advantages.
UMany organizations, however, have no idea how to get started. They don’t know how a mascot is made, they don’t know which mascot design company to contact and they are unsure whether a mascot will truly provide them with a return on investment (ROI).
Want to learn how a mascot is made?
Understanding how a mascot is made is the first step in realizing ROI. A high-quality mascot costume can be used as part of your organization’s marketing program for years to come.
Do you want to learn more about how a mascot costume can be designed specifically for the unique needs of your organization? Check out this video from Camões TV that looks at how BAM Mascots are created.
In the video, Stella Jurgen, the host of “Stella’s Studio”, visits BAM Mascot's office in Mississauga, Ontario. Stella tours the facilities and learns about the mascot manufacturing process, including information about:
- How a character is created, from the initial conversations that BAM Mascots has with a client.
- The illustration process that ensures the client is happy with the costume design.
- How the mascot costume is designed to make it both safe and comfortable for the mascot performer.
- A look at how the costume is made by the team of BAM Mascots design experts.
- How fans are installed into the mascot costume head, pulling out old air and replacing it with fresh air to help the performer breathe
- How fur and fabric is added to the sculpted mascot costume to bring it to life.
- A conversation on the durability of mascot costumes and why they should be properly maintained, cleaned and repaired to increase longevity.
- How customized features can be taken off of the costume and added for specific events.
The full-length video can be found here: Stella’s Studio - ep7 - Bam Mascots
Are you looking to design your own brand mascot?
Whether you own a business, are the principal of a school, manage a not-for-profit charity or coach a sports team, the implementation of a mascot costume can have a huge range of benefits for your marketing and audience outreach strategy.
BAM Mascots has more than 35 years’ experience in the creation of high-quality, durable and professional mascot costumes. Our highly-skilled team can design a mascot for the specific needs and values of your organization, helping you to transform your marketing program and improving how you engage your audience.
For more information, please contact one of our mascot design experts today. We would love to answer any questions that you may have in regards to the creation of mascot costumes.
