Successful mascot marketing is all about making a good impression on your audience, and to do that your mascot performer needs to be full of energy and constantly looking to delight those watching on.
Is your mascot performer just winging it during their performance? If so, it’s likely that your organization isn’t seeing the significant return on investment (ROI) and the large number of benefits that come with a mascot marketing strategy.
Getting results from your custom mascot isn’t just about pulling on a suit and hoping for the best. That’s why it’s important for your business to create a code of conduct, so your performer has a set of clear guidelines to observe while wearing the mascot costume which represents your entire company.
Finding the right performer for your custom mascot can be tricky, but it is an important part of maximizing your mascot’s success.
Not only are you looking for someone who is responsible and hardworking, you need to ensure that they can handle the physical demands and have a personality to match that of your mascot.
Your Mascot loves to be the star of the show, so why not make them a star in front of the camera? Public appearances are hands-down exciting, but digital media helps you reach fans anywhere in the world!