If you are looking into designing your own mascot costume, have already ordered one or you have just received your costume through the post, your organization is probably excited to get your mascot marketing strategy underway.
Through your mascot marketing strategy, your organization’s custom mascot will become synonymous with your brand. The use of your mascot on your brand logo, in attendance at events, on your social media platforms and in customer communication will all lead to your mascot becoming the face of your brand.
We know you’ve heard it a gazillion times, but mascots are an excellent way to build your online presence. And with so many people staying close to home perusing their favourite platforms, social media is the number one way for you to stay on your customers’ radar.
But it isn’t just about being there – it’s about giving them content that they will enjoy. Content that excites them to engage with you and keeps you top of mind.
In this time of restricted or limited public events, mascots can still maintain a strong positive connection to fans using social media. While fans wait in anticipation for the opening of schools and future sporting events, they are looking for ways to feel part of their community and enjoy some lighthearted entertainment.
When a company starts thinking about using a mascot as part of their marketing strategy, one of the main questions they have is whether they should rent an existing mascot costume or invest in a brand-new custom mascot.
When making this decision, there are a lot of things to think about. To help your organization decide, BAM Mascots has created a list of the eight most important factors you will want to consider.
Photographs are a critical part of any mascot marketing strategy as they help keep your mascot top of mind even when they aren’t performing.
Sharing images on your website, on social media or in print advertising can help remind your fans and clients of the special moments they have experienced when your “larger than life” brand leader was there.