A custom mascot costume is an important investment for your organization. That means to deliver superior return on investment (ROI) it’s crucial that you take the proper maintenance and repair steps to ensure its longevity.
Mascot marketing is a great way to strengthen your brand identity and ensure that your customers remember your company and product.
By using your custom mascot costume in your marketing strategy, you will be able to personify your business through a recognizable character.
If you are looking into designing your own mascot costume, have already ordered one or you have just received your costume through the post, your organization is probably excited to get your mascot marketing strategy underway.
Through your mascot marketing strategy, your organization’s custom mascot will become synonymous with your brand. The use of your mascot on your brand logo, in attendance at events, on your social media platforms and in customer communication will all lead to your mascot becoming the face of your brand.
We know you’ve heard it a gazillion times, but mascots are an excellent way to build your online presence. And with so many people staying close to home perusing their favourite platforms, social media is the number one way for you to stay on your customers’ radar.
But it isn’t just about being there – it’s about giving them content that they will enjoy. Content that excites them to engage with you and keeps you top of mind.
In this time of restricted or limited public events, mascots can still maintain a strong positive connection to fans using social media. While fans wait in anticipation for the opening of schools and future sporting events, they are looking for ways to feel part of their community and enjoy some lighthearted entertainment.