COVID-19 has impacted the marketing campaigns of a wide range of organizations, and this includes those that use mascot marketing to promote their company. These brands have had to find new ways to use their mascots and generate audience engagement.
All the layers of fabric and material that make up mascot costumes can make them look deceptively warm, but when the temperature starts to drop, your performer may find themselves wishing they had come better prepared.
To help your performer maximize their performance and stay comfortable and warm … check out these 6 tips.
We know you’ve heard it a gazillion times, but mascots are an excellent way to build your online presence. And with so many people staying close to home perusing their favourite platforms, social media is the number one way for you to stay on your customers’ radar.
But it isn’t just about being there – it’s about giving them content that they will enjoy. Content that excites them to engage with you and keeps you top of mind.
Due to the novel coronavirus, organizations across the world are changing the way they interact with their employees, clients and their audiences.
Some companies have postponed large events, conferences and team meetings, others have introduced complete work-from-home policies and some governments have introduced restrictions on sporting events to stop crowds of people gathering in one location.
At BAM Mascots, each mascot we create is designed with usability and performer comfort in mind. The bodies are made to provide maximum mobility, and the heads include a ventilation system designed to maximize the flow of air inside the mascot, making the performer as comfortable as possible.
The introduction of a custom mascot will bring a large number of benefits for your organization, from improving brand recognition, increasing customer engagement, enhancing your brand story and much more.
To maximize the investment you made into your mascot program, your organization needs to ensure that the costume stays damage-free, your mascot performer doesn’t get injured and that your audience can enjoy the performance in a worry-free atmosphere.