The BAM Mascot Family Blog

It has been decided - your organization has chosen to invest in a custom mascot costume to bring your marketing strategy to the next level. Congratulations!

Now that you’re ready to begin, you probably have a plethora of questions about the design process and what your mascot will ultimately look like. For many, the idea of perfecting the design can be daunting, but we promise it doesn’t have to be.

Mascot costumes get hot, even on the coldest of days or inside an air conditioned venue. However, that doesn’t mean your mascot performer needs to be uncomfortable while they are performing inside your brand’s custom mascot costume.

Through the use of cooling vests, proper attire, rehydrating, regular breaks and other clever methods, the temperature of your mascot can be properly managed to ensure they are performing at their optimum level. 

Have you been considering a new custom mascot for a while and understand how beneficial it can be to your business? Then you probably already know that a mascot is a great marketing tool for creating brand awareness, engaging with your audience and standing out amongst your competitors.

A mascot is an investment - that means you want to make sure your mascot is a perfect match for your organization and your brand’s story. To help you on your way, BAM Mascots has created a list of four tips that will help you design the perfect mascot. 

Thinking of using a mascot as part of your marketing strategy? Mascot marketing can be a great way to build brand presence and awareness, and creating a custom mascot is an important factor in differentiating your company from its competitors.

A mascot should be fully customized to your company’s needs. It should say something about your business's values and commitments, and it should be designed to be uniquely associated with your company. The moment a current, or potential, customer sees your mascot, your company should instantly be brought to mind. 

Your organization has been talking about creating a mascot for a while now, but what is the best way to design a mascot as a team? Sometimes working collaboratively can be tough, and working as a team can sometimes trigger the age old expression ‘too many cooks spoil the broth’, so how can you design a mascot together? Here’s some things to consider when creating a mascot as a team.