From Angry Birds to Clash of Clans, video game marketing has proved to be a huge success in recent years, and there’s no doubt that it’s now a deciding factor in attracting users and driving sales. Want to know one thing the most successful games have in common? They all use mascot marketing as part of their marketing strategy.
Using a custom mascot as part of your marketing strategy can have significant benefits for your company. Not only will it transform your marketing strategy and make your company more visible to a wider audience, but it can significantly improve your bottom line.
Through mascot marketing, you can improve engagement with your organization, increase brand recognition and social media presence, and build a brand story that is far more engaging than that of your competitors’.
Are you considering creating your very own mascot, with the aim of implementing mascot marketing into your existing marketing strategy? If the answer is yes, then you are in store for some serious benefits.
The addition of a mascot character to your marketing strategy can increase consumer engagement, improve brand recognition, improve your online and social media presence and help build a more detailed and engaging brand story.
Community spirit is an amazing thing - it brings people together, it gets both children and adults outside taking part in activities, and it encourages residents to come together to create a better environment for those in the local area.
That’s why one Florida-based government office has introduced its new custom mascot to not only boost community spirit within the local area, but also advance their marketing efforts in order to reach a wider audience.
Benny and Penny are the two official mascots of CenterState Bank in Florida, and they have been created to showcase the company’s strong belief in community spirit as well as help promote that local ownership and local management translates into a better bank.
So, you’ve finally decided to invest in a custom mascot? You’re probably in the process of planning all the exciting events that your mascot will attend over the course of the next twelve months.
There’s one important aspect, however, that many organizations gloss over when it comes to their mascot marketing strategy - taking the perfect mascot photograph. High-quality photos are important to how your customers or fans perceive your organization, and they play a key role in engaging your potential and current audience on social media.