The BAM Mascot Family Blog

Could My Organization’s Mascot be a Famous Character or Person?

[fa icon="calendar'] Jan 20, 2020 12:55:26 PM / by Angie Maxine posted in Brand Mascots

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We are often asked if custom mascots can look like, or closely resemble, a famous character, celebrity or cartoon that would be easily recognizable by fans.

Due to copyright laws, mascot designers cannot make or reproduce the likeness of any copyright protected characters, unless you have demonstrable permission from the copyright holder to have the character made.

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Our Most Popular Mascot Marketing Insights in 2019

[fa icon="calendar'] Jan 16, 2020 11:00:00 AM / by Angie Maxine posted in Mascot Marketing

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Are you looking to bolster your marketing strategy in 2020? If so, your organization can benefit dramatically from the use of a custom mascot character.

By developing a mascot marketing strategy - which uses a brand mascot that uniquely represents the values of your organization - you’ll be able to increase brand awareness, improve customer engagement, excite your fans, strengthen your brand identity, develop your brand story, improve your digital presence and much more.

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5 Reasons Why Your Organization Needs a Mascot Spotter

[fa icon="calendar'] Jan 13, 2020 4:03:37 PM / by Angie Maxine posted in Mascot Performing Tips

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The introduction of a custom mascot will bring a large number of benefits for your organization, from improving brand recognition, increasing customer engagement, enhancing your brand story and much more.

To maximize the investment you made into your mascot program, your organization needs to ensure that the costume stays damage-free, your mascot performer doesn’t get injured and that your audience can enjoy the performance in a worry-free atmosphere.

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Mascot Performer Tips: How to Plan Your First Mascot Performance

[fa icon="calendar'] Jan 6, 2020 10:35:43 AM / by Angie Maxine posted in Mascot Performing Tips

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Have you recently landed a job as a mascot performer? If so, the organization has demonstrated their confidence in you being the right person for the job. This is the time to reward their faith in you with your first mascot performance.

When you are in that custom mascot costume, you’re now the face of the brand that employs you. You are responsible for engaging with the company’s audience, driving brand awareness and building excitement for the event you’re attending.

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Brand-New Mascot Makes Debut for Desert Christian High School

[fa icon="calendar'] Jan 2, 2020 10:24:50 AM / by Angie Maxine posted in Mascot Stories

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Desert Christian High School was delighted to recently announce the launch of its brand-new custom mascot, D.C. the Knight.

D.C. the Knight’s big reveal came at the school’s fall homecoming football game, where he was delivered to the field in a security golf cart. As the mascot entered the field, the crowd erupted in cheers and applause to welcome his new reign.

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Mascot Marketing: How To Keep Your Custom Mascot Looking New

[fa icon="calendar'] Dec 31, 2019 11:00:00 AM / by Angie Maxine posted in Caring for Mascots

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A mascot is constantly interacting with fans and is often outside exposed to the elements, so the costume is going to get a little worn and torn with time.

To help ensure it stays in proper working order and continues to look as good as when you first unpacked it, you'll need to routinely remove dust, dirt and light stains and ensure it is kept dry when in storage. Doing so will extend the life of your mascot’s attire.

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