Mascots can become cultural icons. As a visual representation of an event, a fictional or real character, a logo, or a brand - they can become deeply entrenched in the experiences of the audience. In the case of sports teams, for example, where the relationship with fans can run through several generations, you can understand that the mascot’s look and personality can be difficult to change. A new version of an old mascot can sometimes cause debate among loyal fans.
The Guelph Games has unveiled their brand-new custom-designed mascot costume with a live unboxing video posted on their Facebook profile.
The mascot, which will be named through a contest to the general public at a yet-to-be-decided date in the future, has been designed as a lion to reflect the strong participants and athletes who will take part in The Guelph Games.
A custom mascot costume is an important investment for your organization. That means to deliver superior return on investment (ROI) it’s crucial that you take the proper maintenance and repair steps to ensure its longevity.
DaBaby - the Grammy-nominated American rapper, singer and songwriter from Charlotte, North Carolina - used his brand-new custom mascot character to encourage those across North Carolina to vote in the recent US election.
The initiative, known as VOTE BABY VOTE, included a social media program, statewide bus tour and a series of events during early voting to encourage people across North Carolina to get out and vote.
The secret of any great act, whether at the theatre, concert hall or on the sports field, is that magic connection between the performer and the audience. In order to create that connection, you need to be appealing and entertaining, in a way that resonates with spectators. When you develop your performance you need to ask, ‘how well do I know what my audience wants?’
Creating your mascot character is an exciting process, but selecting a mascot design company can be a daunting task.
If you are looking to design your first ever mascot, you’ll want to make sure that you choose a highly skilled and experienced mascot design company for the job. This will help to ensure the quality, longevity and comfort of your mascot costume, which will improve your return on investment.