The BAM Mascot Family Blog

Inspect and Clean Your Mascot for the Spring & Summer Season

[fa icon="calendar'] May 15, 2018 10:42:18 AM / by Angie Maxine posted in Caring for Mascots

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A custom mascot will come with significant benefits for your marketing strategy, but, as with all aspects of a business, companies must make sure their mascot is clean, vibrant and attractive. A mascot is the face of your business and says a lot about your company, and, as a result, must always be pristine.

A custom mascot is your brand ambassador. It helps to create memories and allows you to build a loyal customer base. You can use it over and over again at fundraisers or industry exhibitions to showcase your brand. 

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4 Reasons Why a Mascot Should Be Included in Your Marketing Strategy

[fa icon="calendar'] May 10, 2018 11:00:40 AM / by Angie Maxine posted in Mascot Marketing

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Corporate identity and brand recognition is an essential component to the success of any business. Employing the use of mascot marketing will help your organization both increase its brand identity and connect with your targeted consumers.

This is particularly important in today’s competitive business world, in which organizations are constantly looking for new ways to connect with their audience and create a corporate story that customers are willing to buy into. 

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DJ Esco: How a mascot head helped develop one entertainer’s career

[fa icon="calendar'] May 4, 2018 2:18:15 PM / by Angie Maxine posted in Mascot Marketing, Mascot Stories

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Aaron Gillam, the Production Coordinator at Drai’s Beachclub & Nightclub in Las Vegas, has developed his career in the entertainment industry with the use of a BAM Mascot head in the form of a famous DJ.

The 29-year-old had grown up visiting nightclubs and knew that he wanted to make a career in the club industry, as well as make use of his passion for dancing. Little did he know how much the power of mascot marketing would help him. 

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A Mascot Puts the Fun in FUNdraising

[fa icon="calendar'] Apr 29, 2018 2:30:46 PM / by Angie Maxine posted in Custom Mascots, Animal Mascots

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 Mascots are great for marketing and promoting your business, but there’s one thing they really excel at - fundraising!

Custom Mascots help to create memories. They give your brand personality, they add an element of fun and excitement to your fundraising event, and they allow you to build a connection with your event attendees. A mascot is the ideal marketing tool for local businesses when they engage in community events.

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5 Popular Animal Mascots You Don't See Enough Of

[fa icon="calendar'] Apr 20, 2018 11:43:06 AM / by Angie Maxine posted in Animal Mascots

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When you think about mascots you may think of a range of different animals and people - maybe from your favourite sports team or brand. You can probably name a handful straight away. From Ben & Jerry’s cow to the Hamilton Ti-Cats Tiger, animals are most frequently chosen to represent brands.

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Lights. Camera. Action! Creating Mascot Videos to Reach Fans.

[fa icon="calendar'] Apr 11, 2018 11:00:00 AM / by Angie Maxine posted in Custom Mascots, Mascot Marketing, Mascot Performing, Mascot Tips

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Your mascot has impact beyond physical appearances at events, and can elevate your marketing efforts way beyond what was possible a decade ago. Our last blog discussed the   importance of social media for mascots ;  this week we will focus on how video can build a rapport with fans.
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