We enjoy hearing our clients’ success stories and seeing photos of their mascots in action. One of BAM’s mascots has been stealing hearts down in Georgia, and with February being the month of love, we’d like to put the spotlight on the LoveGram Heart.
When we see a mascot, we associate different attributes to it almost instantly. This is normally based off personal experiences and feelings towards the type of character; for example a Wolf mascot might be associated with fierceness and resilience.
Mascots have been creatively used in marketing and advertising for decades. They allow companies and their brands to be more positively perceived, increase awareness, and be remembered. A mascot can come in all shapes and forms, from being an animal, a person or even an object - the sky is the limit!
Mascots have been the face of brands, sports teams and schools for generations. In fact, the origin of the phrase comes from the French ‘Mascotte’ which translates roughly to lucky charm. The major difference between lucky charms of old and mascots of new is that your mascot can help your marketing dramatically through digital means, specifically, social media.
Mascots have proudly represented schools for generations and play a monumental role in nurturing school spirit and pride, helping develop community ties, rooting for the team at sports games, and welcoming students to the campus.