While some organizations are equipped with the latest and greatest photography equipment, this isn’t the case for many. When you are on the go at an event, such as a fundraiser, tradeshow, or sporting game, your camera may not always be on hand. Thankfully, however, we are almost always carrying a phone.
In a recent blog, we wrote about the ‘9 Tips That Will Help Your Brand Extend the Life of its Mascot’, but what happens when your company’s mascot eventually starts to show the wear and tear of its use?
A custom mascot is a fantastic investment and will bring your organization a plethora of benefits from building better relationships with your stakeholders, improving brand recognition, opening new revenue opportunities and much more.
Twitter is a great place to get relevant and in-the-moment information about the things that interest you. That’s why for businesses - especially those in the sports, fashion, telecom, travel, hospitality and retail industries - it’s a great outlet to reach their target audiences, show off their expertise and develop relationships with customers and fans.
Successful mascot marketing is all about making a good impression on your audience, and to do that your mascot performer needs to be full of energy and constantly looking to delight those watching on.
Photographs are a critical part of any mascot marketing strategy as they help keep your mascot top of mind even when they aren’t performing.
Sharing images on your website, on social media or in print advertising can help remind your fans and clients of the special moments they have experienced when your “larger than life” brand leader was there.
Judson University Athletics has officially announced the launch of its brand new custom mascot, which will bring extra excitement to the university’s sports teams and events.