The BAM Mascot Family Blog

3-Step Guide to Help Your Business Choose a Performer Deserving of Your Mascot

[fa icon="calendar'] Apr 16, 2019 11:00:00 AM / by Angie Maxine posted in Mascot Performing

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Finding the right performer for your custom mascot can be tricky, but it is an important part of maximizing your mascot’s success.

Not only are you looking for someone who is responsible and hardworking, you need to ensure that they can handle the physical demands and have a personality to match that of your mascot. 

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Brand Marketing: DJ iGnite Strengthens his Brand With Mascot Unveiling

[fa icon="calendar'] Apr 9, 2019 11:00:00 AM / by Angie Maxine posted in Mascot Stories

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DJ iGnite has taken his brand to the next level with the unveiling of his brand-new mascot, while performing at Buju Banton’s Long Walk to Freedom Tour in the Bahamas.

The mascot, named iGGi, is a spitting image of iGnite, with the DJ calling the mascot his “twin” in an official post on Facebook and Twitter. 

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How Mascots Can Improve Your Businesses Performance at a Tradeshow

[fa icon="calendar'] Mar 29, 2019 11:00:00 AM / by Angie Maxine posted in Mascot Marketing

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Trade shows can be a great way to spread your brand message and attract new customers, but they are also a competitive space where many businesses are vying for the attention of the same audience.

To make sure that attendees stop by your booth and remember you, it is important that you make a lasting impact.

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5-Step Process to Store Your Organization’s Mascot Costume

[fa icon="calendar'] Mar 22, 2019 11:00:00 AM / by Angie Maxine posted in Caring for Mascots

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If your organization is currently using a custom mascot as part of its marketing strategy, properly storing your mascot when it’s not in use should be a high priority. This will ensure you prolong the life of your mascot and maximize your return on investment (ROI). 

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2 Ways to Enhance Your Mascot Marketing Strategy and Empower Your Fans Take Your Mascot Home With Them

[fa icon="calendar'] Mar 18, 2019 11:00:00 AM / by Angie Maxine posted in Mascot Marketing

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Everybody loves a mascot! Whether your mascot is energizing fans at a sporting event, educating attendees at a trade show, engaging families at a fundraiser or promoting your brand, they are friendly, spirited and help make moments more memorable.

Once the day is done, however, your mascot is often put away until its next adventure. Your audience is left waiting for the next opportunity to interact with your mascot, but they have no idea when that will be. 

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Should my Business add a Mascot Into its Marketing Strategy?

[fa icon="calendar'] Mar 8, 2019 11:00:00 AM / by Angie Maxine posted in Mascot Marketing

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There’s no doubt you’ve seen a mascot before. In fact, they are everywhere. From sports teams to trade shows and charity events, many organizations have successfully used mascot marketing to promote their brands.

The place you would have seen mascots used most frequently is more than likely during sporting events. These playful and enthusiastic characters represent their teams and increase fan engagement, promote their team’s message, boost media exposure and drive additional revenue. 

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