The BAM Mascot Family Blog

5 Reasons why Mascots are a Great Marketing Investment for Your Business

[fa icon="calendar'] Feb 28, 2019 11:00:00 AM / by Angie Maxine posted in Mascot Marketing

[fa icon="comment"] 0 Comments

Advances in technology, online commerce, access to products worldwide. Every single day the competition within your company’s industry is increasing, with businesses implementing innovative methods and techniques to reach new customers.

That is why it is so important for you, as a business owner, to create a competitive edge that makes your brand stand out. 

Read More [fa icon="long-arrow-right"]

Hardin Simmons University: New Cowboy Mascot Takes Inspiration From Famous TV Character

[fa icon="calendar'] Feb 21, 2019 10:56:12 AM / by Angie Maxine posted in Mascot Stories

[fa icon="comment"] 0 Comments

Hardin Simmons University (HSU) has unveiled a new custom mascot, which has been named after a famous TV character played by one of the university’s famous alumni.

The Texas-based university kicked off their football season at the end of 2018 with the introduction of their new cowboy mascot - Hoss. Recognize the name? That’s because Hoss Cartwright was a character in a famous US TV show.

Read More [fa icon="long-arrow-right"]

4 Tips for Designing the Perfect Mascot

[fa icon="calendar'] Feb 14, 2019 11:00:00 AM / by Angie Maxine posted in Mascot Design

[fa icon="comment"] 0 Comments

Have you been considering a new custom mascot for a while and understand how beneficial it can be to your business? Then you probably already know that a mascot is a great marketing tool for creating brand awareness, engaging with your audience and standing out amongst your competitors.

A mascot is an investment - that means you want to make sure your mascot is a perfect match for your organization and your brand’s story. To help you on your way, BAM Mascots has created a list of four tips that will help you design the perfect mascot. 

Read More [fa icon="long-arrow-right"]

Olivet College Empowers School Spirit With Fearless New Mascots

[fa icon="calendar'] Feb 11, 2019 11:00:00 AM / by Angie Maxine posted in Mascot Stories

[fa icon="comment"] 0 Comments

Olivet College (OC), based in Olivet, Michigan, has empowered the spirit of the school and found a way to connect better with its students through the identity refresh of its popular custom mascot, as well as the introduction of a new face.

The identity refresh of the Olivet College Athletics identity began in August 2017, with the goal of creating a cohesive brand that empowered the spirit of the school and better connected with today’s athletes, students, alumni and staff members.

Read More [fa icon="long-arrow-right"]

Mascot Marketing: 4 Tips to Help Your Brand Organize an Impactful Mascot Reveal

[fa icon="calendar'] Jan 30, 2019 11:00:00 AM / by Angie Maxine posted in Mascot Marketing

[fa icon="comment"] 0 Comments

After all of the planning, customizing, and attention to detail you put into your organization’s custom mascot costume, whether it is to upgrade an existing character or a completely new creation, you will want to plan an exciting reveal of your mascot.

Read More [fa icon="long-arrow-right"]

Reinforce Your Custom Mascot’s Character with Special Features and Props

[fa icon="calendar'] Jan 23, 2019 11:00:00 AM / by Angie Maxine posted in Concepts to Creations

[fa icon="comment"] 0 Comments

The goal of mascot marketing is to strengthen your brand identity, reach customers on a personal level, improve your digital reach and increase engagement with your intended audience. All this means the design of your mascot is incredibly important. 

Read More [fa icon="long-arrow-right"]