COVID-19 has impacted the marketing campaigns of a wide range of organizations, and this includes those that use mascot marketing to promote their company. These brands have had to find new ways to use their mascots and generate audience engagement.
Designing a mascot costume is great fun, but it’s also complicated too. There are so many factors that come into play when creating a custom mascot costume, including colours, facial expressions, clothing, size, comfort, fabrics and much more.
Mascots are entertaining, engaging, and highly expressive. They have to be, to entertain audiences of tens of thousands at a football game, or connect with a fan in a one-on-one moment. One reason that mascots rely on gestures is that they don’t often talk. This unique aspect of mascot characters has become the norm, even though it is possible to add an audio component (learn more in the blog about enhanced features).
The Conrad Schools of Science has announced its brand new Red Wolf mascot with the official launch of its big reveal video, introducing the newly-designed mascot character to the school’s facilities.
It’s October, and the holiday season is now fast approaching. Winter is the perfect time to ramp up your mascot marketing program and bring some festive cheer to your local community.
2020 has been a difficult year for everybody. Organizations and communities have both had to make significant changes to their day-to-day lives. Social distancing and proper hygiene are now embedded into our everyday life.