Are you in the middle of the exciting and enjoyable process of creating your mascot character? If so, you’ll know full well just how many things there are to think about.
Receiving your finished custom mascot is incredibly exciting. As soon as it arrives your organization will probably want to get started with your mascot marketing strategy, posting your new brand mascot across your social media, website and customer communication channels.
At some time or another you’ve probably come face to face with a mascot - maybe at a professional sporting event, trade show or even a high school pep rally. Those large joyful characters have become a huge part of an audience engagement and marketing strategy. There’s an abundance of good reasons why many organizations are making use of mascot marketing.
Things are far from being back to normal but as restrictions loosen up, more and more organizations are getting back to business. And this means re-organizing their marketing and promotions to implement new online events and new protocols for physical appearances.
Most organizations today are based in highly competitive markets where there are numerous businesses that compete with one another for their customer share - the only way to stand out is through branding.
Organizations - whether public services such as schools and charities, private businesses or sports teams - are in a constant crunch to find new ways to engage their audience. Many companies are now turning to the help of custom brand mascots to delight their stakeholders.