Organizations come up with the most creative characters to be the face of their business, whether it be an animal, a superhuman, or even a representation of their logo. It is important that your ideal audience can relate to the character and personality that you have chosen for your company’s mascot.
In 2015, a new NBL (National Basketball League of Canada) team was launched in the Niagara Region. The team calls the Meridian Centre home, located in the heart of downtown St. Catherines. To come up with a team name, an online public contest was held. The name “River Lions” came from the Niagara Region's coat of arms, where the crest features a mythical beast, a River Lion. This creature symbolizes pride and strength within the community, which this team definitely lives up to. Naturally, the Niagara River Lions team wanted a fun, active mascot to engage fans at games and events.
Promoting your school or business using a mascot is a great way to reach out to the public and get your name known. Mascots grab people’s attention and create a real experience with your brand.
Of course, you will use your mascot during any school or corporate events, but how else can you utilize your mascot to reach out to potential audiences, other students, families, or even sales leads?
Valley Day & Night Clinic, located in Brownsville, Texas, is no ordinary clinic. This clinic caters to its clients through its exceptional service and extended hours of operation. Valley Day & Night Clinic is open 7 days a week until 10PM. This is great for their clients as it is very difficult for them to get medical attention during work and school hours. Valley Day & Night have been in business for 20 years, 10 of which they have been the proud recipient of the Reader’s Choice Award for best medical clinic.
You’re probably thinking to yourself how great this clinic sounds. What if we told you they have a Doctor mascot?
Using your mascot to promote your brand is the perfect way to interact with your target market on a more personal level. People view mascots as a friendly and familiar face, not as a sales person trying to sell a service or product.
When your brand is mentioned, consumers who have interacted with your mascot will have a visual memory, and likely a very positive connection. A 'visual memory' can be a stronger reminder than a slogan or logo, so, if you want your brand to be memorable, consider using a mascot at public events.
St. Joseph’s Collegiate Institute (Buffalo, New York) was founded by six De La Salle Christian Brothers in 1861 to provide education to local youth. Since then, the school has grown into an independent Roman Catholic College, educating over 700 young men in grades 9-12.
St. Joseph’s offers a prestige academic program to its students, one they can definitely take pride in. Academics, however, is not their only strong suit. St. Joseph’s offers an award winning athletic program, with 18 different sports and 41 student teams.