The BAM Mascot Family Blog

Fun Marketing Idea! Create a Mascot of Yourself to Promote Your Brand

[fa icon="calendar"] Feb 28, 2017, 10:44:11 AM / by Angie Maxine

Lil Jon MascotOrganizations come up with the most creative characters to be the face of their business, whether it be an animal, a superhuman, or even a representation of their logo. It is important that your ideal audience can relate to the character and personality that you have chosen for your company’s mascot.

Many of the mascots that we have created over the years have been fictional, imaginary creatures, selected because they relate to a story about the organization and would make an impact as a star performer. We do agree that basing your mascot on a brand related story, or even creating a back story from scratch, is beneficial to attracting interest and making the experience with the mascot more real.

What if the face of your organization, and your brand identity, is tied to you as a person? What if you've branded your company that way from the beginning?

Why not create a mascot to resemble you? If you are the face of your organization, doesn’t that make sense and sound like a lot of fun?Anthony Scali Mascot - TV Personality

Take Anthony Scali, for example. He owns an entertainment company based out of New Jersey. The Scali name is known throughout the area because of a reality show the Scali family has on the Oxygen channel, “Jersey Couture”. In order to build a brand about himself, Anthony branched off and created his own company.

BAM Mascots created a mascot head for Scali Entertainment. The head was created in Anthony's likeness. He uses it to help promote his business by bringing it to the parties he hosts, as well as using pictures of the mascot on his company’s social media channels.

Scali Mascot with Anthony Scali

Similar to Anthony Scali’s mascot, we also created a mascot head for Lil Jon. The head is a fun representation of the iconic rapper, displaying his famous grin.

Lil Jon has used his mascot head at events such as a Celebrity Apprentice party. Here is a picture of the two of them on the red carpet.

Lil Jon and Mascot on Red Carpet

Entertainers like musicians and comedians are typically the face of their brand.

We've designed many mascots to resemble their musical counter parts, including Young Neek, Real Records JuugMan, and let’s not forget to mention Rock n’ Roll legend Sammy Hagar.

As you can see from these pictures, BAM Mascots can create either a head or the entire mascot costume to resemble your character. Young Neek just wanted a head, while JuugMan wanted a mascot costume to resemble his entire self.

Young-Neek MascotReal Records JuugMan Mascot

Sammy Hagar, on the other hand, wanted a mascot to promote his restaurant, The Red Rocker. Unlike the other musicians, BAM Mascots created a bear mascot that featured characteristics that matched Sammy Hagar. The curly hair, cool shades, and style, was the perfect blend to bring the Sammy Hagrrrr mascot to life.

Sammy Hagrrr Mascot with Sammy Hagar

Like musicians, BAM Mascots has also designed and created mascot heads for comedians.

Michael Issac is a BAM Mascots client. This comedian/actor wanted us to create a mascot head to resemble his own, and the result looks incredible! Michael is a newer comedian/actor on the scene, and has been featured in popular shows such as Empire and Chicago Fire. He has also been featured on NickMom Night Out as a comedy act.

Michael Issac Mascot Head

If you are the face of your brand and want a new way of promoting yourself, why not create a custom mascot? No one will ever have the same mascot as you, so your fans or potential customers are guaranteed a unique experience.

For more information about creating a custom mascot costume please contact BAM Mascots. We will be happy to help design and create a fun, customized version, of you, that will attract attention while engage your audience.

 

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The BAM Mascots team blends creativity with manufacturing excellence to create an innovative, high-quality mascot for your schoolsports team or organization.  With more than 25 years experience in mascot design and manufacturing, and hundreds of mascots in our portfolio, the BAM team has the knowledge and skills to bring your dream mascot to life.  Contact us today at 1-877-858-4226 to get started!

Topics: Custom Mascots, Mascots, Celebrity Mascots

Written by Angie Maxine

Angie is a co-owner and partner of BAM Mascots, a leading Canadian maker of custom designed mascots.