--- title: Sammy Hagar's Rockin' Restaurant Mascot description: BAM Mascots had the opportunity to create a custom mascot for none other than the Red Rocker, Sammy Hagar. The mascot aids in marketing his restaurants. image: https://www.bammascots.com/hubfs/Blog_Images/Sammy%20Hagrrr/Southland%20Park%20%26%20Masterminds%20Advertising%20Sammy%20Hagrrr%20small.png --- [![BAM! Mascots Logo](https://www.bammascots.com/hs-fs/hubfs/Logos/BAMLogoWithWhite.png?width=448&name=BAMLogoWithWhite.png "BAM! Mascots Logo")](https://www.bammascots.com/) # The BAM Mascot Family Blog ## [Sammy Hagar's Rockin' Restaurant Mascot](https://www.bammascots.com/blog/sammy-hagars-rockin-restaurant-mascot) [fa icon="calendar"] Jan 17, 2017 3:10:06 PM / by [Angie Maxine](https://www.bammascots.com/blog/author/angie-maxine) - [Tweet](https://twitter.com/share) ![Custom Designed Sammy Hagrrr Mascot](https://www.bammascots.com/hs-fs/hubfs/Blog_Images/Sammy%20Hagrrr/Southland%20Park%20%26%20Masterminds%20Advertising%20Sammy%20Hagrrr%20small.png?width=300&name=Southland%20Park%20%26%20Masterminds%20Advertising%20Sammy%20Hagrrr%20small.png "Custom Designed Sammy Hagrrr Mascot")One of rock 'n' roll's musical icons, Sammy Hagar, also known as the “[Red Rocker](http://www.redrocker.com/)”, has definitely made a name for himself over the years. From spending almost forty years in the music business, many of those years being the front man for the infamous Van Halen, to owning his own restaurant chains and continuously increasing his philanthropic donations, Sammy Hagar doesn’t seem to be slowing down anytime soon.   One of his ventures, "Sammy’s Beach Bar & Grill", headlines his passion for food and cooking. Sammy Hagar started out with "Cabo Wabo Cantina" in Cabo San Lucas. This was followed by "Cabo Wabo Tequila", and then "Sammy’s Beach Bar Rum" in Maui, Hawaii - his first beach bar location. Expansion continued to busy airport terminals. There are now four "Sammy’s Beach Bar & Grill" locations, including one in the Kahului Airport in Maui, Hawaii, JFK Airport in New York, McCarran Airport in Las Vegas and another location in Hopkins International Airport in Cleveland, Ohio.   New to the restaurant chain is "[Sammy Hagar’s Red Rocker Bar & Grill](http://www.sammysbeachbarandgrill.com/locations/southland-park/)", which opened last year at the Southland Park Gaming and Racing in West Memphis, AR.   ![Sammy Hagarr Custom Mascot at Red Rocker Bar & Grill](https://www.bammascots.com/hs-fs/hubfs/Blog_Images/Sammy%20Hagrrr/13559105_1209131395787887_2737386495366755116_o.jpg?width=350&name=13559105_1209131395787887_2737386495366755116_o.jpg "Sammy Hagarr Custom Mascot at Red Rocker Bar & Grill") BAM Mascots was pleased to work with "[Sammy’s Beach Bar & Grill](http://www.sammysbeachbarandgrill.com/)" to design a brand mascot to represent the restaurant, as well a tongue-in-cheek representation of Sammy Hagar himself. Let us introduce you to Sammy Hagrrrr.   The Sammy Hagrrr mascot was designed as a bear with identifiable characteristics of Sammy. From the long, curly blonde hair, the cool sunglasses and the outfit, this mascot resembles Sammy Hagar, and conveys the fun experience to be had at "Sammy’s Beach Bar & Grill" as well as the "Sammy Hagar's Red Rocker Bar & Grill".   The [Sammy Hagrrr bear mascot promotes](https://www.bammascots.com/mascot-marketing) the chain of Sammy Hagar restaurants, and also promotes the philanthropic side of the Hagar organization. "Sammy’s Beach Bar & Grill" has been set up so that 100% of all proceeds goes to the Hagar Family Foundation, created by Hagar and his wife. [The Hagar Family Foundation](http://www.samaritanmag.com/hagar-family-foundation) takes the proceeds from each restaurant and donates it to local charities. Sammy Hagrrr is an attention-grabbing character mascot that helps present donations to Hagar Family Foundation charities at social community events.  ![The Hagar Family Foundation](https://www.bammascots.com/hs-fs/hubfs/Blog_Images/Sammy%20Hagrrr/13581898_1209134392454254_6027618787083353312_o.jpg?width=400&name=13581898_1209134392454254_6027618787083353312_o.jpg "The Hagar Family Foundation") This is a noteworthy example of [how a mascot can represent a brand](https://www.bammascots.com/mascots-for-brands-organizations#readMore) on an organization level, as well as assume a role as an ambassador at a community level. It is important to consider opportunities to have your mascot involved in community events, since their appearance will increase your audience reach and engagement. ![Sammy Hagarr custom mascot and Sammy Hagar](https://www.bammascots.com/hs-fs/hubfs/Blog_Images/Sammy%20Hagrrr/Masterminds%20Advertising%20-%20Sammy%20Hagrrr.jpg?width=267&name=Masterminds%20Advertising%20-%20Sammy%20Hagrrr.jpg "Sammy Hagarr custom mascot and Sammy Hagar") For more information on how your organization can get started in creating their own mascot, feel free to [contact us](https://www.bammascots.com/contact-us-contact-bam-mascots) to get started on designing a custom mascot costume. [![Get A Free Quote On A Custom Mascot](https://no-cache.hubspot.com/cta/default/553695/80cd5167-f8d4-49e4-b39c-2feecdff0709.png)](https://cta-redirect.hubspot.com/cta/redirect/553695/80cd5167-f8d4-49e4-b39c-2feecdff0709) The BAM Mascots team blends creativity with manufacturing excellence to create an innovative, high-quality mascot for your [school](https://www.bammascots.com/custom-school-mascots), [sports team](https://www.bammascots.com/custom-sport-mascots) or [organization](https://www.bammascots.com/custom-business-mascots).  With more than 25 years experience in mascot design and manufacturing, and hundreds of mascots in our portfolio, the BAM team has the knowledge and skills to bring your dream mascot to life.  [Contact us](https://www.bammascots.com/contact-us-contact-bam-mascots) today at [1-877-858-4226](tel:+18778584226) to get started! Topics: [Custom Mascots](https://www.bammascots.com/blog/topic/custom-mascots), [Celebrity Mascots](https://www.bammascots.com/blog/topic/celebrity-mascots), [From BAM Mascots](https://www.bammascots.com/blog/topic/from-bam-mascots) #### Written by [Angie Maxine](https://www.bammascots.com/blog/author/angie-maxine) Angie is a co-owner and partner of BAM Mascots, a leading Canadian maker of custom designed mascots. ### Subscribe to Our Blog - Recent - Popular - Categories ### Lists by Topic - [Mascot Marketing (76)](https://www.bammascots.com/blog/topic/mascot-marketing) - [Mascot Stories (51)](https://www.bammascots.com/blog/topic/mascot-stories) - [Mascot Performing Tips (23)](https://www.bammascots.com/blog/topic/mascot-performing-tips) - [Brand Mascots (22)](https://www.bammascots.com/blog/topic/brand-mascots) - [School Mascots (20)](https://www.bammascots.com/blog/topic/school-mascots) - [Custom Mascots (17)](https://www.bammascots.com/blog/topic/custom-mascots) - [Sports Mascots (17)](https://www.bammascots.com/blog/topic/sports-mascots) - [Brand & Logo Mascots (16)](https://www.bammascots.com/blog/topic/brand-logo-mascots) - [Concepts to Creations (16)](https://www.bammascots.com/blog/topic/concepts-to-creations) - [Mascot Performing (16)](https://www.bammascots.com/blog/topic/mascot-performing) - [Mascot Tips (15)](https://www.bammascots.com/blog/topic/mascot-tips) - [Animal Mascots (13)](https://www.bammascots.com/blog/topic/animal-mascots) - [Caring for Mascots (12)](https://www.bammascots.com/blog/topic/caring-for-mascots) - [Mascot Design (12)](https://www.bammascots.com/blog/topic/mascot-design) - [Celebrity Mascots (6)](https://www.bammascots.com/blog/topic/celebrity-mascots) - [From BAM Mascots (6)](https://www.bammascots.com/blog/topic/from-bam-mascots) - [Mascots (6)](https://www.bammascots.com/blog/topic/mascots) - [Why A Mascot? 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