When looking for a mascot, you want to choose one that will stand out and impress. There are tons of options from people to animals to inanimate objects, but a unique idea, that you may not have considered, are insects and arachnids.
In this time of restricted or limited public events, mascots can still maintain a strong positive connection to fans using social media. While fans wait in anticipation for the opening of schools and future sporting events, they are looking for ways to feel part of their community and enjoy some lighthearted entertainment.
When we think of mascots, we picture them out in the crowds engaging directly with fans and followers. However, your business doesn't just have to limit your mascot marketing strategy to live events.
We are often asked if custom mascots can look like, or closely resemble, a famous character, celebrity or cartoon that would be easily recognizable by fans.
Due to copyright laws, mascot designers cannot make or reproduce the likeness of any copyright protected characters, unless you have demonstrable permission from the copyright holder to have the character made.
A unique brand mascot will make your company attractive and credible to potential customers, and it can help you to build a loyal brand following in which customers completely buy into every aspect of your business.
Brand mascots are a common site at sporting events and festivals, but, according to a study published by the World Academy of Science, Engineering and Technology (WASET), brand mascots and mascot marketing can have a significant and positive effect on consumer purchasing behaviour.