The BAM Mascot Family Blog

Could My Organization’s Mascot be a Famous Character or Person?

[fa icon="calendar"] Dec 13, 2019 10:05:00 AM / by Angie Maxine

Airtime custom brand mascot

We are often asked if custom mascots can look like, or closely resemble, a famous character, celebrity or cartoon that would be easily recognizable by fans.

Due to copyright laws, mascot designers cannot make or reproduce the likeness of any copyright protected characters, unless you have demonstrable permission from the copyright holder to have the character made.

If you had your heart set on a specific character, don’t be discouraged.

At BAM Mascots, we offer solutions that can be just as memorable with the added benefit of being uniquely identifiable to your brand.

A great go-to for your mascot design is a well-established character, logo or product, that your company owns. If this is not something you have, or you are not interested in using an asset you already own as the basis of your design, our team of design professionals will work with you and your team to find the right fit for your organization, school or team.

To narrow down your options, we often focus on three types of mascots:

People

Superheroes, Spartans, knights, astronauts - These are just some of the exciting characters that can put a “human” face to your brand and leave a lasting impression. We will develop an interesting and creative mascot that goes along with your brand story – should your mascot be cartoony and approachable or formidable and athletic? Facial expression is everything with people mascots.

This style of mascot is commonly used for corporate brands, school mascots and team mascots.

Creatures

Creatures and animals - such as wolves, bears, tigers, owls, moose and dragons - can have a fantastic impact, and are a great way to engage a younger demographic with a cute and cuddly character or intimidate opposing teams. They can become larger-than-life characters that excite and enchant your audience.

This style of mascot is commonly used for school mascots and team mascots, but have also been effective for businesses or NPOs targeting families.

Objects

If you can imagine it, we can create it. Object mascots can be any shape from a can of pop to a star. They represent a fantastic opportunity to connect with your audience in a unique way.

This style of mascot is commonly used for corporate brands which want to market a specific product or service that they offer.

For some unique mascot inspirations or just to see what we can do, contact us today. Our team of experts would be more than happy to answer any questions you have.

Mascot Care Guide

Topics: Brand Mascots

Written by Angie Maxine

Angie is a co-owner and partner of BAM Mascots, a leading Canadian maker of custom designed mascots.