A unique brand mascot will make your company attractive and credible to potential customers, and it can help you to build a loyal brand following in which customers completely buy into every aspect of your business.
Brand Mascots and Their Positive Impact on Consumer Purchasing Behaviour (Part 2)
[fa icon="calendar'] Jun 29, 2018 11:00:00 AM / by Angie Maxine posted in Brand Mascots
Brand Mascots and Their Positive Impact on Consumer Purchasing Behaviour (Part 1)
[fa icon="calendar'] Jun 25, 2018 4:19:21 PM / by Angie Maxine posted in Brand Mascots
Brand mascots are a common site at sporting events and festivals, but, according to a study published by the World Academy of Science, Engineering and Technology (WASET), brand mascots and mascot marketing can have a significant and positive effect on consumer purchasing behaviour.
The Team Approach to Creating a Mascot
[fa icon="calendar'] Jan 4, 2018 10:30:00 AM / by Angie Maxine posted in Mascot Design, Sports Mascots, Brand Mascots
Your organization has been talking about creating a mascot for a while now, but what is the best way to design a mascot as a team? Sometimes working collaboratively can be tough, and working as a team can sometimes trigger the age old expression ‘too many cooks spoil the broth’, so how can you design a mascot together? Here’s some things to consider when creating a mascot as a team.
These Mascots Love the Cold Weather!
[fa icon="calendar'] Dec 15, 2017 10:00:00 AM / by Angie Maxine posted in Sports Mascots, School Mascots, Brand Mascots, Animal Mascots, Brand & Logo Mascots
Building a Sense of Community with Choo Choo Charlie, The Grand Station Mascot!
[fa icon="calendar'] Sep 19, 2017 12:20:00 PM / by Angie Maxine posted in Brand Mascots, Mascot Stories
Being part of a community is an important aspect of life. It helps us feel connected, appreciated, safe, healthy and happy, and it makes us feel like we are part of something bigger.
That’s why so many schools, teams and businesses take the time to build a community for fans and customers. A community helps create a better connection between the brand and its followers - one that goes beyond the product, service or experience, and in many cases, has a positive effect on the organization’s success.
Meet Rusty Rails – 5x Best Festival Mascot in Texas
[fa icon="calendar'] Aug 25, 2017 2:03:00 PM / by Angie Maxine posted in Brand Mascots, Mascot Stories, Celebrity Mascots, From BAM Mascots