The Guelph Games has unveiled their brand-new custom-designed mascot costume with a live unboxing video posted on their Facebook profile.
The mascot, which will be named through a contest to the general public at a yet-to-be-decided date in the future, has been designed as a lion to reflect the strong participants and athletes who will take part in The Guelph Games.
The custom lion mascot character was created by BAM Mascots. He has been designed with enhanced features such as a crown to acknowledge his home city of Guelph which is commonly referred to as the Royal City, as well as a jersey to inspire the athletes taking part in The Guelph Games.
Speaking of the design process, The Guelph Games commented that BAM Mascots “were amazing” and highlighted that they “did such a great job” (aww shucks.. It’s easy when you have such terrific clients!).
If you would like to see the official unboxing video of The Guelph Games brand-new mascot character, please view the below video.
What are the Guelph Games?
The Guelph games is an exciting new multi-sport event coming to Guelph. The event will see hundreds of athletes, friends and families from across both Ontario and Canada come together to celebrate sport and compete in the annual Guelph Games: Masters Multi-Sport Festival.
The event has been specifically created to showcase the best of what Guelph has to offer. The University of Guelph will be host to most of the sporting events, with the addition of one beach volleyball court right in the downtown core on Carden Street - which will also be the hub for all the fun and festivities with daily DJs, music and entertainment.
Commenting on the event, Cam Guthrie, Mayor of Guelph, said: “We can’t wait to host athletes, coaches, families and fans for the annual Guelph Games. We will roll out the red carpet for you - from the world-class athletic facilities at the University of Guelph, to our vibrant downtown full of great restaurants, shops, and entertainment. Get ready to experience the full Guelph treatment.”
How organizations are benefitting from the use of brand mascots
The creation of mascot marketing initiatives is bringing new benefits to organizations all around the world. In fact, using mascots characters can bring advantages for a wide range of organizations from businesses, charities, sports teams, educational facilities and many others.
The use of a mascot character in your marketing strategy can ensure your brand is more recognizable, enhance your online marketing program, improve customer loyalty, create better customer experiences, increase your media exposure, drive new profits, as well as a whole host of other benefits.
Want to learn more information about how a mascot costume would benefit your company? Contact BAM Mascots today. We have more than 35 years’ experience in creating high-quality and durable mascot costumes that help organizations better reach their audience.
Since a mascot is the face of your brand, we can work closely with your team to ensure we design a character that is a true reflection of the messages and values that your organization represents. We go above and beyond to develop a character that is right for you.