The BAM Mascot Family Blog

When a company starts thinking about using a mascot as part of their marketing strategy, one of the main questions they have is whether they should rent an existing mascot costume or invest in a brand-new custom mascot.

When making this decision, there are a lot of things to think about. To help your organization decide, BAM Mascots has created a list of the eight most important factors you will want to consider.

Photographs are a critical part of any mascot marketing strategy as they help keep your mascot top of mind even when they aren’t performing.

Sharing images on your website, on social media or in print advertising can help remind your fans and clients of the special moments they have experienced when your “larger than life” brand leader was there.

When you first begin thinking about how beneficial a mascot could be to your organization you will likely consider the frequency that the mascot costume will be used. You may start to think about whether it would be more beneficial to rent a mascot costume or to buy one.

There are a lot of things to take into consideration before making this type of decision. You need to think about the mascot’s lifespan with your company, how often it will be used, and how unique you want your mascot to be from other organizations mascot costumes.

Choosing the right person to perform as your mascot is not always an easy task. You are looking for key characteristics that will match the envisioned personality and character of your mascot, while ensuring they can meet requirements of the job

Here are some things to look for when searching for a performer for your mascot.