The BAM Mascot Family Blog

Creating Your First Custom Mascot: 5 Commonly Asked Questions

[fa icon="calendar"] Dec 28, 2018 11:00:00 AM / by Angie Maxine

MadDogs British Pub Winston the Bulldog mascot

So, you’re considering your very first custom mascot? That’s great. Mascot marketing can be a fantastic tool for your company, increasing revenues, building brand loyalty and boosting audience engagement.

Whether it’s at your favourite sports game, a trade show, fundraising event, or even a photo or commercial shoot, custom mascots have the power to entertain and engage their audiences, give personality to your brand and build a stronger connection with your customer.

All this while adding an element of fun and excitement that would be difficult to achieve without them. However, chances are you have many questions about the process and how much it costs. 

To help you better understand what you can expect, here are the answers to five commonly asked questions.

1 - Do I have to have artwork of what I want before I begin the design process?

If you already have a well-established character, logo or product in mind, our skilled team will help you redesign your character, or bring it to life as-is.

If you don’t already have artwork, we’re happy to start from the ground up with a concept drawing based upon your input. We’ll look for your ideas in terms of facial expression, character body type, clothing description and color and other such details and from there, we’ll prepare a concept drawing, usually within three business days.

Looking for inspiration? Take a look at our gallery for some of the unique mascots we've created.

2 - How much input do I get into the look of my mascot?

You get 100% control. Our task is to ensure that we understand precisely what it is that you want, and to clearly describe the options we can offer to meet your needs. We will happily offer guidance if requested, but it is you who determines its look, its colour - everything.

3 - Can my mascot be of a well-known character?

Due to licensing and copyright laws, we cannot make or reproduce the likeness of any copyrighted characters, unless you have demonstrable permission from the copyright holder to have the character made.

However, we can offer solutions that might suit your need just as well. Your vision plus our expertise equals a mascot that will exceed your expectations.

4 - How much will a mascot cost?

There is no one size fits all answer to this question. So many things impact cost - complexity of design, degree of detail and amount of accessories. Each costume has its own details and characteristics, all of which can impact the pricing of your character.

With each quote we offer, we will make you aware of what these different options are and give you as much latitude as we possibly can to help you stay within your budget.

5 - How long will my mascot last?

Mascots go through a lot in their lifetimes, but with the proper care and maintenance you'll be able to protect your mascot the many years to come. All of our custom creations arrive with an individual care and maintenance package, but if you need some extra support, contact us and we'll be happy to help.

Each care and maintenance package will include details on cleaning, repair and storage as well as performer tips that will ensure your mascot can successfully entertain, engage and give personality to your brand.

Still have questions about mascots? Contact us today! Our team would be happy to chat with you!

Maker Of The Best Custom Mascot Costumes

Topics: Concepts to Creations

Written by Angie Maxine

Angie is a co-owner and partner of BAM Mascots, a leading Canadian maker of custom designed mascots.