It’s October, and the holiday season is now fast approaching. Winter is the perfect time to ramp up your mascot marketing program and bring some festive cheer to your local community.
2020 has been a difficult year for everybody. Organizations and communities have both had to make significant changes to their day-to-day lives. Social distancing and proper hygiene are now embedded into our everyday life.
Are you in the middle of the exciting and enjoyable process of creating your mascot character? If so, you’ll know full well just how many things there are to think about.
Receiving your finished custom mascot is incredibly exciting. As soon as it arrives your organization will probably want to get started with your mascot marketing strategy, posting your new brand mascot across your social media, website and customer communication channels.
At some time or another you’ve probably come face to face with a mascot - maybe at a professional sporting event, trade show or even a high school pep rally. Those large joyful characters have become a huge part of an audience engagement and marketing strategy. There’s an abundance of good reasons why many organizations are making use of mascot marketing.
Things are far from being back to normal but as restrictions loosen up, more and more organizations are getting back to business. And this means re-organizing their marketing and promotions to implement new online events and new protocols for physical appearances.