Most organizations today are based in highly competitive markets where there are numerous businesses that compete with one another for their customer share - the only way to stand out is through branding.
Mascot marketing is a great way to strengthen your brand identity and ensure that your customers remember your company and product.
By using your custom mascot costume in your marketing strategy, you will be able to personify your business through a recognizable character.
If you are looking into designing your own mascot costume, have already ordered one or you have just received your costume through the post, your organization is probably excited to get your mascot marketing strategy underway.
When looking for a mascot, you want to choose one that will stand out and impress. There are tons of options from people to animals to inanimate objects, but a unique idea, that you may not have considered, are insects and arachnids.
Through your mascot marketing strategy, your organization’s custom mascot will become synonymous with your brand. The use of your mascot on your brand logo, in attendance at events, on your social media platforms and in customer communication will all lead to your mascot becoming the face of your brand.
With physical distancing, events with large gatherings halted and work-from-home policies becoming widespread across North America, it’s more than likely that your organization’s mascot marketing outreach strategy has been on the backburner in recent months.
This doesn’t have to be the case. In fact, your custom mascot can be a great tool in sending your staff, students, employees and customers handy and insightful tips about the proper protocols needed to protect them from getting sick - as well as helping to spread good cheer during difficult times.