Your mascot has impact beyond physical appearances at events, and can elevate your marketing efforts way beyond what was possible a decade ago. Our last blog discussed the importance of social media for mascots ; this week we will focus on how video can build a rapport with fans.
Mascots can be used for an array of different purposes - from increasing school spirit, to brand awareness and recall, to promoting events. Mascots are renown over the world for being able to personify a range of attributes and communicate messages.
If you’ve decided to create a mascot your team, school, organization or event, the big question is what kind of mascot would everyone love? Are you starting from a blank canvas or do you already have some design ideas?
There are several ways to decide on a mascot character; for example, using your logo, a play on a team name, or an object associated with your event. Choosing the type of character is the first step. Everything else falls out of that: colours, facial expressions, body shape, props, attire, fabrics.
Here are some questions to answer when deciding on your character.
Involving your mascot in local and community events is a great way to attract publicity. Events such as parades, community picnics and fundraisers give you and your mascot the opportunity to raise awareness and spread your brand message.
Last month, the mascot we built for KUAC, Kitt the Fox, did just that - showing off his dance moves at the Golden Days Festival Grand Parade in Fairbanks, Alaska!
In 2015, we announced the launch of Stripes, the refreshed Hamilton Tiger-Cats mascot for the professional football franchise. Since then, Stripes has been a big part of getting fans involved at CFL games and events!
Based on characters from a children’s book series, The Adventures of Willy Nilly and Thumper by Jim Henry, Willy Nilly and Thumper are two fun-loving friends that are always looking for adventure.
The stories of Willy Nilly, the clever dog, and his spirited rabbit pal Thumper, bring children on exciting journeys through the magical land of Choco, while helping them learn about important values, such as honesty, friendship, courage, team work and community – just to name a few.
“Children will not only be entertained, but will learn timeless values.”