The BAM Mascot Family Blog

Everybody loves a mascot! Whether your mascot is energizing fans at a sporting event, educating attendees at a trade show, engaging families at a fundraiser or promoting your brand, they are friendly, spirited and help make moments more memorable.

Once the day is done, however, your mascot is often put away until its next adventure. Your audience is left waiting for the next opportunity to interact with your mascot, but they have no idea when that will be. 

There’s no doubt you’ve seen a mascot before. In fact, they are everywhere. From sports teams to trade shows and charity events, many organizations have successfully used mascot marketing to promote their brands.

The place you would have seen mascots used most frequently is more than likely during sporting events. These playful and enthusiastic characters represent their teams and increase fan engagement, promote their team’s message, boost media exposure and drive additional revenue. 

Advances in technology, online commerce, access to products worldwide. Every single day the competition within your company’s industry is increasing, with businesses implementing innovative methods and techniques to reach new customers.

That is why it is so important for you, as a business owner, to create a competitive edge that makes your brand stand out. 

After all of the planning, customizing, and attention to detail you put into your organization’s custom mascot costume, whether it is to upgrade an existing character or a completely new creation, you will want to plan an exciting reveal of your mascot.

With the New Year now here, many business owners will be looking at ways in which they can strategically improve their company and reach new goals - whether that be increasing revenue, improving sales or finding new ways to engage with their audience.

Mascot marketing has been used successfully by many huge companies around the world to boost profits, improve brand recognition and drive sales, yet many small businesses are still neglecting it. 

Many brands know BAM Mascots as the place to go for high-quality mascots for schools, teams and organizations. Did you know, however, that we also create puppets?

Like custom mascots, custom puppets are great for grabbing the attention of your audience and entertaining them, but their smaller size can be a great solution for intimate events and younger audiences.