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New Year, New Marketing Strategy: 5 Reasons You Should use Mascot Marketing in 2019

[fa icon="calendar"] Jan 9, 2019 11:00:00 AM / by Angie Maxine

Shemie the mascot carrying an exercise ball

With the New Year now here, many business owners will be looking at ways in which they can strategically improve their company and reach new goals - whether that be increasing revenue, improving sales or finding new ways to engage with their audience.

Mascot marketing has been used successfully by many huge companies around the world to boost profits, improve brand recognition and drive sales, yet many small businesses are still neglecting it. 

BAM Mascots has listed five ways that mascot marketing can benefit your company and help you meet those all-important business goals in 2019.

1 - Strengthen your brand identity

The main purpose of mascot marketing is to strengthen your brand identity. In this highly competitive market, it’s likely that your product or service is largely similar to that of your competitors. That’s where your custom mascot comes in.

Your mascot will help you to create and strengthen your brand story, leaving a lasting memory with your audience. By creating a story and character that your customers can identify with, your audience will feel a part of your brand, and, as a result, will be far more likely to purchase your product or service.

2 - Reach customers on a personal level

By using a mascot to engage with your customers, your brand will be able to reach its audience on a personal level rather than just a business level. This is because mascots are viewed as a friendly, familiar and approachable way to connect with your company.

By designing a mascot which appeals to your target market, along with the development of a strong backstory, you will be able to better connect with your existing customers as well as encourage new customers to invest in your company.

The personality and design of your mascot is entirely up to you, but by creating a humorous, fun and playful character you will make the relationship between your company and the end-consumer far more enjoyable.

3 - Mascots are worth the investment

Many smaller companies are under the impression that custom mascots cost a fortune to design and create, and as a result are reserved for huge companies or sports teams. This is simply not true.

In fact, after their initial investment, mascots are an incredibly cost-effective marketing tool that puts your company completely in control of the message you want to send out. This means you can chose a character, message and story that best reflects your brand, and as long as you take proper care of your mascot it can last a lifetime.

4 - Increase your digital reach

Digital marketing now plays a significant role in your company’s brand exposure and recognition, and mascot marketing can improve your online presence even further - reaching both existing as well as new customers.

By using social media platforms such as Instagram, Twitter and Facebook, you can build your mascot’s story even further and increase engagement with your audience. Posting photos of your mascot at community events, fundraisers, trade shows, as well as other events your company attends, will increase the visibility of your brand.

5 - A mascot is flexible

As long as you create a strong mascot character with a story that your audience can connect with, your mascot can be used across all aspects of your company - you simply won’t run out of ways to use it.

Mascots can be used to boost your brand in a variety of different ways, from marketing to sales goals. For example, your mascot could be used as a sales tool at a conference or trade event to help promote and sell products or services, or as an entertainment tool for a live performance.

No matter how you plan on using it, your custom mascot is an excellent marketing tool and will you help you to increase profits, improve engagement with consumers, reach new markets and drive your business forward in 2019.

Want to learn more information about how a custom mascot can boost your revenue and improve customer engagement? Contact our team of experts today, who will be more than willing answer any of your questions.

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Topics: Mascot Marketing

Written by Angie Maxine

Angie is a co-owner and partner of BAM Mascots, a leading Canadian maker of custom designed mascots.

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