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How to use a Puppet to Complement Your Mascot Marketing

[fa icon="calendar"] Nov 19, 2018 11:00:00 AM / by Angie Maxine

Coqui the Chef puppet mascot

Many brands know BAM Mascots as the place to go for high-quality mascots for schools, teams and organizations. Did you know, however, that we also create puppets?

Like custom mascots, custom puppets are great for grabbing the attention of your audience and entertaining them, but their smaller size can be a great solution for intimate events and younger audiences. 

If you already have a mascot, a puppet version is a great option for complementing your current mascot marketing campaigns. Here are four ideas to get you thinking about how a puppet version of your full-sized mascot can help improve your marketing efforts.

1 - Video

These days, marketing is all about an online digital presence. When creating content for your social channels, such as Facebook, Twitter, Instagram, YouTube and your website, video is often the way to go. In fact, one third of online activity is spent watching video.

Puppets can be a great tool for making videos with your mascot, especially if your performer is not always available or you have limited space on set.

Perhaps your puppet will do the daily news broadcast for your students, or maybe they will have a pre-game show to help rally the fans before an upcoming game. Maybe they will even have their own series, such as Coqui the Chef’s studio cooking classes.

Whatever you choose to do, a puppet is a convenient option to expand your mascot’s presence.

Coqui the Chef Puppet

2 - Fun one-off photo ops

Social channels like Instagram are all about in the moment photo and videos. While your mascot performer is always ready to go for big events, it is not always convenient to have your performer get suited up for a quick one-off photo opportunity.

To get your mascot involved in more of the daily happenings in your organization, a puppet can be a great solution. You can quickly get them posed and ready without having to call in your performer.

This allows you to catch that funny moment with your team during practice, have your puppet visit the classroom to engage students or to get customers involved with the behind-the-scene moments in your business.

3 - Intimate venues

Unfortunately, not all venues are designed for mascots. Having a puppet to take the place of your mascot during these events can be a great way to keep your fans, followers and customers engaged.

4 - Giving your mascot a voice

As a general rule, mascots aren’t very chatty. This is for a number of reasons, including:

  • It is easier to perform when you aren’t also concerned about talking.
  • Voices can be muffled when wearing a costume.
  • If different people take turns in the mascot costume it can be hard to maintain voice consistency.

This is where a puppet comes in – they can be a great way to give your mascot a voice while ensuring your mascot always sounds the same.

If you are considering a puppet as an addition to your mascot marketing or need a custom-made puppet for live performances or TV, give us a call to discuss your idea.

A BAM Mascots Success Story

Topics: Mascot Marketing

Written by Angie Maxine

Angie is a co-owner and partner of BAM Mascots, a leading Canadian maker of custom designed mascots.

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