The BAM Mascot Family Blog

Community spirit is an amazing thing - it brings people together, it gets both children and adults outside taking part in activities, and it encourages residents to come together to create a better environment for those in the local area.

That’s why one Florida-based government office has introduced its new custom mascot to not only boost community spirit within the local area, but also advance their marketing efforts in order to reach a wider audience. 

Benny and Penny are the two official mascots of CenterState Bank in Florida, and they have been created to showcase the company’s strong belief in community spirit as well as help promote that local ownership and local management translates into a better bank.

So, you’ve finally decided to invest in a custom mascot? You’re probably in the process of planning all the exciting events that your mascot will attend over the course of the next twelve months.

There’s one important aspect, however, that many organizations gloss over when it comes to their mascot marketing strategy - taking the perfect mascot photograph. High-quality photos are important to how your customers or fans perceive your organization, and they play a key role in engaging your potential and current audience on social media. 

The Newfoundland and Labrador Games (NL Games) is the largest multi-sport event for youth aged 11 to 18 years old, and involves participants from all regions of the province. BAM Mascots is delighted to have been selected to help bring, Blaze, the event’s official mascot, to life.

Hosted in Deer Lake earlier this year, the NL Games is a weeklong multi-sport competition that is held every two years by communities within Newfoundland and Labrador - alternating between Winter Games and Summer Games. 

Your mascot is the star of your brand. Your custom mascot helps to engage your audience, it tells your organization’s unique story, it boosts your revenue and it’s an essential part of your marketing plan.

Your mascot travels with your organization to every event you’re involved in, but are you transporting your mascot costume correctly? If you’re not storing and moving your mascot with care, the costume can soon start to wear down, costing you additional money on unnecessary repairs.  

A mascot can offer your business significant benefits when implemented into your marketing strategy, including consumer engagement, improved online presence and building your organization’s brand story.

Now you’ve decided a mascot is the way to go, your next step is to decide whether you want to create and purchase your own custom mascot, or whether you want to rent an existing mascot.