The BAM Mascot Family Blog

No Limits Football Club is no ordinary sports team. Set up by Peter and Brenda Gabriel , the No Limits Youth Organization was created in 2012 to offer opportunities that did not already exist in the Belleville, Ontario community.

Inspired by their own children and the shortfalls in the choices available, the organization became a non-profit corporation in November 2014. Just a couple of months later, in January 2015, No limits launched their football program with a winter camp. More than 50 children took part. 

Whether you’re looking for an addition to your full-size mascot, looking for an alternative to a large mascot, or simply want to give your marketing a boost with a new brand character, the introduction of a custom-made puppet could help your organization drive sales and awareness.

Brand mascots have been found to build a company’s presence, differentiate them from their competitors, portray a business's values and commitments, all while having a positive effect on consumer purchasing behaviour. 

So, you’ve decided to create your very own custom mascot, or perhaps you’re simply looking to print additional artwork onto your current mascot? This means you will need vector art - an essential aspect of creating high-quality mascot designs.

It’s possible that you may be unsure about why vector art matters and maybe you don’t even know what it is. Don’t worry, BAM Mascots is here to help. We have created a short guide on everything you will need to know about vector art, and how it’s needed for your mascot design. 

If you were one of the millions of football fans around the world who tuned in for the FIFA World Cup games, you most likely enjoyed the game’s sports mascot. Each FIFA World Cup since England’s World Cup victory in 1966, has had its own mascot which represents the competition and its home country.

World Cup Willie (England’s 1966 mascot) was one of the first mascots to be associated with a major sporting competition, but sports mascots now play a significant role in representing a particular event or a specific sports team. 

So, you’ve decided to design your own custom mascot. Your new mascot personifies your company, engages your current audience and helps you to entice in new customers with a strong brand story. But, are you making the most of your mascot and is it reaching the full potential of your audience?

Traditionally, companies could only showcase their brand mascot during public appearances such as festivals, events and charity fundraisers. This has changed with the growth in social media, and businesses now have significantly more channels to promote their brand and reach consumers. 

A unique brand mascot will make your company attractive and credible to potential customers, and it can help you to build a loyal brand following in which customers completely buy into every aspect of your business.