The BAM Mascot Family Blog

Brand mascots are a common site at sporting events and festivals, but, according to a study published by the World Academy of Science, Engineering and Technology (WASET), brand mascots and mascot marketing can have a significant and positive effect on consumer purchasing behaviour.

So, you’ve spent time designing your perfect custom mascot, selecting the overall look, personality, backstory and theme which perfectly fits your brand identity. You’re almost there, but not quite. Now you need to find a performer that can bring your mascot to life.

This is no easy task. You have a high quality mascot that perfectly represents the message of your company, but if you don’t hire the right performer with the personality to match, then your message will be lost. 

Summer is a peak season for outdoor activities, fundraisers, events and festivals, but if a mascot is part of your company’s marketing strategy this year (which it should be!), then how do you make sure your mascot performer doesn’t overheat? 

Thinking of using a mascot as part of your marketing strategy? Mascot marketing can be a great way to build brand presence and awareness, and creating a custom mascot is an important factor in differentiating your company from its competitors.

A mascot should be fully customized to your company’s needs. It should say something about your business's values and commitments, and it should be designed to be uniquely associated with your company. The moment a current, or potential, customer sees your mascot, your company should instantly be brought to mind. 

A custom mascot will come with significant benefits for your marketing strategy, but, as with all aspects of a business, companies must make sure their mascot is clean, vibrant and attractive. A mascot is the face of your business and says a lot about your company, and, as a result, must always be pristine.

A custom mascot is your brand ambassador. It helps to create memories and allows you to build a loyal customer base. You can use it over and over again at fundraisers or industry exhibitions to showcase your brand. 

Corporate identity and brand recognition is an essential component to the success of any business. Employing the use of marketing mascots will help your organization both increase its brand identity and connect with your targeted consumers.

This is particularly important in today’s competitive business world, in which organizations are constantly looking for new ways to connect with their audience and create a corporate story that customers are willing to buy into.