The BAM Mascot Family Blog

Angie Maxine

Angie is a co-owner and partner of BAM Mascots, a leading Canadian maker of custom designed mascots.

Recent Posts

DJ Esco: How a mascot head helped develop one entertainer’s career

[fa icon="calendar'] May 4, 2018 2:18:15 PM / by Angie Maxine posted in Mascot Marketing, Mascot Stories

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Aaron Gillam, the Production Coordinator at Drai’s Beachclub & Nightclub in Las Vegas, has developed his career in the entertainment industry with the use of a BAM Mascot head in the form of a famous DJ.

The 29-year-old had grown up visiting nightclubs and knew that he wanted to make a career in the club industry, as well as make use of his passion for dancing. Little did he know how much the power of mascot marketing would help him. 

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A Mascot Puts the Fun in FUNdraising

[fa icon="calendar'] Apr 29, 2018 2:30:46 PM / by Angie Maxine posted in Custom Mascots, Animal Mascots

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 Mascots are great for marketing and promoting your business, but there’s one thing they really excel at - fundraising!

Custom Mascots help to create memories. They give your brand personality, they add an element of fun and excitement to your fundraising event, and they allow you to build a connection with your event attendees. A mascot is the ideal marketing tool for local businesses when they engage in community events.

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5 Popular Animal Mascots You Don't See Enough Of

[fa icon="calendar'] Apr 20, 2018 11:43:06 AM / by Angie Maxine posted in Animal Mascots

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When you think about mascots you may think of a range of different animals and people - maybe from your favourite sports team or brand. You can probably name a handful straight away. From Ben & Jerry’s cow to the Hamilton Ti-Cats Tiger, animals are most frequently chosen to represent brands.

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Lights. Camera. Action! Creating Mascot Videos to Reach Fans.

[fa icon="calendar'] Apr 11, 2018 11:00:00 AM / by Angie Maxine posted in Custom Mascots, Mascot Marketing, Mascot Performing, Mascot Tips

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Your mascot has impact beyond physical appearances at events, and can elevate your marketing efforts way beyond what was possible a decade ago. Our last blog discussed the   importance of social media for mascots ;  this week we will focus on how video can build a rapport with fans.
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Get Social With a Sports Team Mascot

[fa icon="calendar'] Apr 5, 2018 11:00:00 AM / by Angie Maxine posted in Sports Mascots, School Mascots

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Sports mascots are high profile - they send a message to both the fans and the opposing team. They are upfront and actively engaging the audience, so knowing what kind of message your mascot sends is incredibly important to your strategy.
 
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Passing the Torch - Updating the Lake City High School’s Trojan Mascot

[fa icon="calendar'] Apr 3, 2018 11:00:00 AM / by Angie Maxine

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Mascots have been champions of student engagement for decades, and they are an important part of a school’s identity.
 
With a huge range of benefits from stronger community links, to increased fan engagement, to creating a welcoming mood, you can see why most schools in North America have a mascot!
 
In time, a well-loved school mascot needs a refresh to breathe some new life into the character. This is exactly what happened earlier this year in Lake City, Michigan.
 
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