The BAM Mascot Family Blog

Angie Maxine

Angie is a co-owner and partner of BAM Mascots, a leading Canadian maker of custom designed mascots.

How to Market Your Brand - Is Your Mascot Your Secret Sauce?

[fa icon="calendar'] Mar 26, 2018 10:30:00 AM / by Angie Maxine

Mascots have been significant component in brand marketing strategies for consumers, and for good reason; they are important in both brand awareness and brand recall. Mascots help develop lasting relationships with your customers, and help in personifying your business in a warm, friendly, and engaging manner (Entrepreneur, 2016).

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What’s in a Name? Ideas for Creating Cool Mascot Names!

[fa icon="calendar'] Mar 23, 2018 11:00:00 AM / by Angie Maxine posted in Mascot Tips, Concepts to Creations

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Creating a mascot is a creative, enjoyable experience - whether you’re starting from scratch, or are working from a concept or drawing. Once your idea starts to take shape, you’ll want to give it a name.

What will you call it? Cool mascot names can come from a range of sources and inspiration. Often the name is just the name of the character or animal the mascot represents, and it could be a human name followed by a reference to the animal (e.g. The Energizer Bunny).

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LoveGram Mascot Steals Hearts in Atlanta

[fa icon="calendar'] Mar 2, 2018 10:00:00 AM / by Angie Maxine

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We enjoy hearing our clients’ success stories and seeing photos of their mascots in action. One of BAM’s mascots has been stealing hearts down in Georgia, and with February being the month of love, we’d like to put the spotlight on the LoveGram Heart.

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5 Popular Types of Mascots - From Caped Crusaders to Canines

[fa icon="calendar'] Feb 28, 2018 10:00:00 AM / by Angie Maxine

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When we see a mascot, we associate different attributes to it almost instantly. This is normally based off personal experiences and feelings towards the type of character; for example a Wolf mascot might be associated with fierceness and resilience.

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Designing a Mascot Begins with an Idea or a Sketch

[fa icon="calendar'] Feb 22, 2018 11:30:00 AM / by Angie Maxine posted in Mascot Stories, Concepts to Creations, From BAM Mascots

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Once a client decides to create a mascot for their school, team, organization, or brand, the first question is often “where to begin?”. Sometimes our clients start with a concept, an idea or a drawing, and sometimes they just know they want a mascot, but haven’t thought much more about it.

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Build Your Brand Identity With a Brand Mascot

[fa icon="calendar'] Feb 15, 2018 10:00:00 AM / by Angie Maxine posted in Brand & Logo Mascots

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Brand mascots have been creatively used in marketing and advertising for decades. They allow companies and their brands to be more positively perceived, increase awareness, and be remembered. A brand mascot can come in all shapes and forms, from being an animal, a person or even an object - the sky is the limit!

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Angie Maxine

Recent Posts

How to Market Your Brand - Is Your Mascot Your Secret Sauce?

What’s in a Name? Ideas for Creating Cool Mascot Names!

LoveGram Mascot Steals Hearts in Atlanta

5 Popular Types of Mascots - From Caped Crusaders to Canines

Designing a Mascot Begins with an Idea or a Sketch

Build Your Brand Identity With a Brand Mascot

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