The BAM Mascot Family Blog

With Halloween just around the corner, many of us are discussing what we will be wearing with friends, family and coworkers. Some of us are heading to stores to pick up a ready-to-wear costume and others are designing it from scratch – creating a custom costume that is sure to impress.

But dressing up isn’t just for Halloween, and it isn’t just for fun. Custom mascot costumes are a great tool for organizations looking to give their marketing programs a boost. These larger-than-life characters increase brand awareness, create a positive brand image and help to build a larger and more loyal customer base. 

Sunshine, snow, sleet, rain, high winds – you never know what to expect once the colder months arrive. And while it is fun to be a mascot, being uncomfortable while doing so is sure to show in your performer’s personality throughout the day and it can be a danger to their health and safety.

The best thing you can do for your performer is purchase a high-quality mascot costume designed for all conditions. 

Captain Comfort, the official mascot for Black Hills Inc. Home Services, had a makeover this week to help support and gain recognition for a worthy cause - Breast Cancer Awareness.  

Moving away from his usual white and green costume, Captain Comfort sported a new pink look as he attended the South Sounds Making Strides Against Breast Cancer walk in Washington. 

From Angry Birds to Clash of Clans, video game marketing has proved to be a huge success in recent years, and there’s no doubt that it’s now a deciding factor in attracting users and driving sales. Want to know one thing the most successful games have in common? They all use mascot marketing as part of their marketing strategy. 

Using a custom mascot as part of your marketing strategy can have significant benefits for your company. Not only will it transform your marketing strategy and make your company more visible to a wider audience, but it can significantly improve your bottom line.

Through mascot marketing, you can improve engagement with your organization, increase brand recognition and social media presence, and build a brand story that is far more engaging than that of your competitors’. 

Are you considering creating your very own mascot, with the aim of implementing mascot marketing into your existing marketing strategy? If the answer is yes, then you are in store for some serious benefits.

The addition of a mascot character to your marketing strategy can increase consumer engagement, improve brand recognition, improve your online and social media presence and help build a more detailed and engaging brand story.