The BAM Mascot Family Blog

No matter what type of organization you manage - whether it’s a sports team, consumer-facing business, a company operating in the B2B sector or a charity - mascot marketing is a fantastic way to promote your brand.

A custom mascot will strengthen your brand identity, improve your social media presence, engage your audience whether at a fundraiser, trade show or sporting event, help develop your brand story, open up new revenue opportunities and much more.

While picking the colour, fabric and general look of your brand mascot are all very important, there’s something that’s equally important but sometimes forgotten - your mascot’s backstory.

BAM Mascots is pleased to announce that one of our recently designed mascots, ESOP Man, has made his official debut for Garney Construction.

The custom mascot, which was designed specifically to represent the integrity and excellence of Garney Construction’s employee-owners, was introduced at the company’s Field Managers Workshop in Kansas City, Missouri.

Mascot costumes get hot, even on the coldest of days or inside an air conditioned venue. However, that doesn’t mean your mascot performer needs to be uncomfortable while they are performing inside your brand’s custom mascot costume.

Through the use of cooling vests, proper attire, rehydrating, regular breaks and other clever methods, the temperature of your mascot can be properly managed to ensure they are performing at their optimum level. 

Creative mascot costumes are all around us. From The Michelin Man to Walt Disney’s Mickey Mouse, mascot marketing is used to help sell merchandise, improve brand recognition, improve a company’s performance at a trade exhibition, engage fans at a sporting event and much more.

Your mascot is an important investment in your brand and, like any expense, requires cleaning and care to ensure its longevity and return on investment (ROI).

Any time that you take your custom mascot costume off, especially now that the warm weather is coming, it is important that the costume is dried off, freshened up with a gentle, non-liquid deodorizer and given an opportunity to air out.