The BAM Mascot Family Blog

Photographs are a critical part of any mascot marketing strategy as they help keep your mascot top of mind even when they aren’t performing.

Sharing images on your website, on social media or in print advertising can help remind your fans and clients of the special moments they have experienced when your “larger than life” brand leader was there.

Judson University Athletics has officially announced the launch of its brand new custom mascot, which will bring extra excitement to the university’s sports teams and events.

Social media can be a powerful tool for any marketing campaign. Many companies, however, struggle with social pages that are too “corporate” and saturated with sales content making it difficult to attract fans and engage followers.

If you are the owner or manager of a small business which uses a custom mascot as part of its brand story, you’ll already know just how many benefits your company can realize from some simple mascot marketing initiatives.

However, did you know that you can enhance those marketing benefits in your local community by sponsoring a sports team and having your custom mascot appear on the sidelines or during in-game entertainment?

Let’s be honest, not every piece of content that comes out of a business is intriguing. In fact, in some cases, it can be difficult to communicate what you want to say in an approachable and interesting manner.

But, integrating your custom brand mascot into your overall marketing strategy is a great way to add personality to your marketing content. It’s a creative way to promote your company to a specific audience and drive interest, whether you are a trading company, charity, sports team, or a consumer-facing business.

Is your mascot performer just winging it during their performance? If so, it’s likely that your organization isn’t seeing the significant return on investment (ROI) and the large number of benefits that come with a mascot marketing strategy. 

Getting results from your custom mascot isn’t just about pulling on a suit and hoping for the best. That’s why it’s important for your business to create a code of conduct, so your performer has a set of clear guidelines to observe while wearing the mascot costume which represents your entire company.