The BAM Mascot Family Blog

If you have recently added a custom mascot into your organization’s marketing strategy, or you are looking to maximize the opportunities of your existing brand mascot, it’s more than likely that you are considering video as a tool to reach your audience.

Great idea! In fact, here we've listed a few key video marketing statistics for 2019 that show just how important video is for the growth of your organization moving forward:

The weather is getting warmer and soon the dog days of summer will be here. With summer comes festivals, events and outdoor activities – all of which are excellent places to get your custom mascot in front of your fans and potential customers.

Performing in the summer, however, takes some planning if you want to ensure that your mascot performer stays cool and comfortable. 

Finding the right performer for your custom mascot can be tricky, but it is an important part of maximizing your mascot’s success.

Not only are you looking for someone who is responsible and hardworking, you need to ensure that they can handle the physical demands and have a personality to match that of your mascot. 

DJ iGnite has taken his brand to the next level with the unveiling of his brand-new mascot, while performing at Buju Banton’s Long Walk to Freedom Tour in the Bahamas.

The mascot, named iGGi, is a spitting image of iGnite, with the DJ calling the mascot his “twin” in an official post on Facebook and Twitter. 

Trade shows can be a great way to spread your brand message and attract new customers, but they are also a competitive space where many businesses are vying for the attention of the same audience.

To make sure that attendees stop by your booth and remember you, it is important that you make a lasting impact.

If your organization is currently using a custom mascot as part of its marketing strategy, properly storing your mascot when it’s not in use should be a high priority. This will ensure you prolong the life of your mascot and maximize your return on investment (ROI).