The BAM Mascot Family Blog

Everybody loves a mascot! Whether your mascot is energizing fans at a sporting event, educating attendees at a trade show, engaging families at a fundraiser or promoting your brand, they are friendly, spirited and help make moments more memorable.

Once the day is done, however, your mascot is often put away until its next adventure. Your audience is left waiting for the next opportunity to interact with your mascot, but they have no idea when that will be. 

There’s no doubt you’ve seen a mascot before. In fact, they are everywhere. From sports teams to trade shows and charity events, many organizations have successfully used mascot marketing to promote their brands.

The place you would have seen mascots used most frequently is more than likely during sporting events. These playful and enthusiastic characters represent their teams and increase fan engagement, promote their team’s message, boost media exposure and drive additional revenue. 

Advances in technology, online commerce, access to products worldwide. Every single day the competition within your company’s industry is increasing, with businesses implementing innovative methods and techniques to reach new customers.

That is why it is so important for you, as a business owner, to create a competitive edge that makes your brand stand out. 

Hardin Simmons University (HSU) has unveiled a new custom mascot, which has been named after a famous TV character played by one of the university’s famous alumni.

The Texas-based university kicked off their football season at the end of 2018 with the introduction of their new cowboy mascot - Hoss. Recognize the name? That’s because Hoss Cartwright was a character in a famous US TV show.

Have you been considering a new custom mascot for a while and understand how beneficial it can be to your business? Then you probably already know that a mascot is a great marketing tool for creating brand awareness, engaging with your audience and standing out amongst your competitors.

A mascot is an investment - that means you want to make sure your mascot is a perfect match for your organization and your brand’s story. To help you on your way, BAM Mascots has created a list of four tips that will help you design the perfect mascot. 

Olivet College (OC), based in Olivet, Michigan, has empowered the spirit of the school and found a way to connect better with its students through the identity refresh of its popular custom mascot, as well as the introduction of a new face.

The identity refresh of the Olivet College Athletics identity began in August 2017, with the goal of creating a cohesive brand that empowered the spirit of the school and better connected with today’s athletes, students, alumni and staff members.