The BAM Mascot Family Blog

After all of the planning, customizing, and attention to detail you put into your organization’s custom mascot costume, whether it is to upgrade an existing character or a completely new creation, you will want to plan an exciting reveal of your mascot.

The goal of mascot marketing is to strengthen your brand identity, reach customers on a personal level, improve your digital reach and increase engagement with your intended audience. All this means the design of your mascot is incredibly important. 

Interested in mascot marketing but not sure exactly what your organization is looking for? Not a problem.

Our incredible team of illustrators and designers here at BAM Mascots will walk you through every stage of the creation process to ensure that you leave with the perfect mascot for your business, team or organization. 

With the New Year now here, many business owners will be looking at ways in which they can strategically improve their company and reach new goals - whether that be increasing revenue, improving sales or finding new ways to engage with their audience.

Mascot marketing has been used successfully by many huge companies around the world to boost profits, improve brand recognition and drive sales, yet many small businesses are still neglecting it. 

So, you’re considering your very first custom mascot? That’s great. Mascot marketing can be a fantastic tool for your company, increasing revenues, building brand loyalty and boosting audience engagement.

Whether it’s at your favourite sports game, a trade show, fundraising event, or even a photo or commercial shoot, custom mascots have the power to entertain and engage their audiences, give personality to your brand and build a stronger connection with your customer.

All this while adding an element of fun and excitement that would be difficult to achieve without them. However, chances are you have many questions about the process and how much it costs. 

Mascots are a big investment, but they are a fantastic tool for your organization’s marketing strategy. A mascot will allow your business to raise awareness, increase engagement and share your message with your audience in a fun and inspiring way. 

Just like all other aspects of business, to ensure you get the most out of your investment, it is crucial that you take care of it.