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9 Tips That Will Help Your Brand Extend the Life of its Mascot

[fa icon="calendar"] Dec 21, 2018 11:00:00 AM / by Angie Maxine

Love Gram Heart mascot

Mascots are a big investment, but they are a fantastic tool for your organization’s marketing strategy. A mascot will allow your business to raise awareness, increase engagement and share your message with your audience in a fun and inspiring way. 

Just like all other aspects of business, to ensure you get the most out of your investment, it is crucial that you take care of it. 

BAM Mascots has created a list of 9 tips that will help extend the life of your custom mascot, allowing it to play an important part in your marketing plan for years to come:

1 - Storage

Be sure to store your mascot in a clean and dry environment. Subjecting your mascot to extreme temperature changes and moisture will degrade the materials and even cause mold and mildew.

2 - Minimize moisture

Investing in a dehumidifier or another product that helps to reduce moisture can be helpful in ensuring a long life for your mascot.

3 - Dry it out

Performing all day can produce a lot of moisture inside your mascot. Before putting it away until the next event, wipe away any moisture on foam with a damp cloth, and wash clothing pieces that are washable. lay it out so that it has time to dry before storing it. Not only will it extend its life, it will keep it fresh - your mascot performers will thank you.

4 - Proper handling

Ensuring you take the time to respectfully handle your mascot costume after a day of wearing it will ensure it lasts a long time. Be gentle with your costume – unfasten it with care and be sure to remove the head by lifting it with both hands by the base; avoid tugging on the whiskers, ears or other extensions, or carrying it by the interior helmet.

5. Take care when cleaning

Occasionally, you will want to give your mascot a good cleaning. Fur, fleece, foams – every material needs special care so be sure to refer to your Care & Maintenance manual for cleaning instructions specific to your mascot. Always avoid harsh chemicals that can break down and destroy the materials.

6 - Deal with mold

Mold can become a big problem fast. While we know you care for your mascot to prevent mold, sometimes it happens. If mold does happen, make it a top priority and get it dealt with.

7 - Deal with damage

Damage should be dealt with immediately - a small break or tear can become a big problem if you wait too long. If you see something wrong, reach out to the designers and find out the best way to get it fixed.

8 - Be aware of your space

When wearing your mascot, be aware of your surroundings to ensure you don’t do damage from cigarettes, chewing gum, heaters or other hazards. Having someone out of costume to help guide you and keep dangers out of your area is an excellent way to do this.

9 - Read the manual

Your mascot care guide will have all of the instructions you need to keep your mascot in good condition. Take the time to learn it and share it with your performers and anybody else handling the costume - this will ensure longevity.

For more information on caring for your mascot, or to start designing today, contact us today. We can’t wait to get started!

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Topics: Caring for your mascot

Written by Angie Maxine

Angie is a co-owner and partner of BAM Mascots, a leading Canadian maker of custom designed mascots.

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