The BAM Mascot Family Blog

Mascots are used for all types of events and by all types of organizations. They are created with a goal in mind, such as representing a school and provide school spirit, performing as the head cheerleader for a professional sports team, or improving brand recognition for a commercial organization.

A mascot is a marketing investment, so it's important to make sure you are maximizing its use. What do you do with your mascot when it isn’t busy cheering on the team? Does the mascot costume just sit in a closet, not being used?

When you think of a global brand you might picture a logo or remember a slogan or song. You've probably readily identified a company within a few seconds of hearing a commercial theme music playing because of repetition in their advertising.

A core idea of branding is to make a company memorable and while music and imagery is used successfully by many big brands, some of the biggest consumer brands use a mascot to deliver an enhanced personal experience.

We love designing mascot costumes and helping new clients arrive at a concept that fulfills their imagination, while provides the practicality needed for a long-lasting durable costume.

Each project is a creative challenge that our designers tackle with enthusiasm and talent.

Along with mascot costumes we also create puppets, special props, and even custom illustrations for a client's use.

Does your mascot have a purpose beyond entertaining your fans and supporters? For many organizations a mascot plays an important role in connecting with children and parents to communicate a helpful message.

Not-for-profit community organizations concern with safety, healthcare, education, and fitness, often have specific awareness goals to achieve with their marketing programs. A mascot can help reach these goals by communicating key points with their backstory, through actions or skits during an appearance at an event.

Mascots bring numerous benefits to an organization, business, or sports team - increased engagement with your fans, opportunities to educate an audience, plus opportunities to promote your product or brand and get noticed by the media. But did you know that you can extend your reach and possibly even create additional revenue using your mascot?