The BAM Mascot Family Blog

Fiction writers use the concept of a backstory to describe what has happened to a character before the plot begins. They imagine relationships, character shaping events, and even locations, to build the persona of the character they are writing about. The fictional backstory becomes part of the novel, or it might just help the writer make the character seem more real while they tell the story.

Your mascot is a real, moving, three-dimensional character, and you can enhance your mascot's personality by creating a backstory. Having a great backstory will add depth and motivation. It makes your mascot's behaviour more consistent, and gives your performer a context to draw from when interacting with fans. Is your mascot shy in front of a young audience or the life of the party? Perhaps your mascot is always curious and this leads to comic interactions?

Facebook is a powerful social media platform to use as part of your mascot program. If you represent a business, organization, or school, you’re likely already using Facebook to stay connected with your audience and fans, and promote events and products. If you have a mascot, you can also create a separate fan page for them to really get the most out of Facebook and engage with your fans and customers!

If you have a business and a mascot (with a mascot marketing plan), you know how important social media is. You probably already use Facebook, Twitter, and you may blog regularly. Those are all important ways to increase brand awareness and drive web traffic. Using your mascot on these platforms can be an incredibly powerful tool to engage with your fans. There’s another social media platform that has really taken off in recent years and that’s Pinterest.

Your mascot has amazing marketing power! They love to be in front of a crowd, and in front of a camera. Using multimedia such as photos and videos as part of your mascot marketing can be a very effective way to engage with your audience, especially on social media. In fact, there are some interesting statistics on using photos and videos in your social media to engage fans:

A mascot is a powerful tool that businesses, organizations, and corporations can use to connect with target audiences, market a brand, garner media attention, and more. While many organizations choose a character to represent their brand, a mascot can simply be your logo brought to life. Aspects of your logo, or even your logo in its entirety, can be crafted to connect with your audiences while staying true to your brand.