When you think of a global brand you might picture a logo or remember a slogan or song. You've probably readily identified a company within a few seconds of hearing a commercial theme music playing because of repetition in their advertising.
A core idea of branding is to make a company memorable and while music and imagery is used successfully by many big brands, some of the biggest consumer brands use a mascot to deliver an enhanced personal experience.
If you have a business and a mascot (with a mascot marketing plan), you know how important social media is. You probably already use Facebook, Twitter, and you may blog regularly. Those are all important ways to increase brand awareness and drive web traffic. Using your mascot on these platforms can be an incredibly powerful tool to engage with your fans. There’s another social media platform that has really taken off in recent years and that’s Pinterest.