The BAM Mascot Family Blog

Mascots play a very important role in building brand recognition, loyalty, and interest. A mascot’s job is a combination of several elements; part athlete, mime, actor, and clown! Mascot performing takes practice and patience to acquire the necessary skills to build great performances that engage adults and children alike. Ready to become the best mascot performer out there? Get the mascot tips you need to know right here!

When you decide to have a custom mascot created for your organization, it's so easy to get caught up in the mascot development process. You'll be deciding what kind of mascot you want, which colours to be using, expressions, clothing, and accessories. The staff here at BAM Mascots will help with all of the details of your character development. Through the development and design phase, you will absolutely be approving your concept drawing before we start down the road of actually creating your mascot costume. A question that is overlooked is how to introduce a mascot?

Mascots are high profile entertainers at professional sporting events. They are often used by global brands to connect a consumer to a product, but did you know that mascots are also busy working for charitable and community service organizations, helping them develop a special relationship with their audience? This is especially true of community service organizations reaching out to help children.

A mascot can break the ice when meeting groups, and provide a friendly, approachable character, to engage the children in conversation. This can be helpful for health organizations where it's important that the messages are received in a receptive positive environment.

We were pleased to create a polar bear mascot for The ZAC Foundation, a national leader in water safety education and a partner of the Boys & Girls Clubs of America.

When you think about mascots, you might first think about sports mascots, mascots for school athletic events or for professional teams. Big global brands such as Pepsi, McCain, and Crayola have used performers in mascot costumes to build an association between their brand and their audience.

You don’t, however, have to be an international company to have a brand mascot. Small businesses can use mascot marketing to reach and connect with their customers.

A great example is Jaco, of Jaco's Bayfront Bar & Grille in Florida.

It will soon be Halloween - the biggest costume night of the year, and the night when all kinds of strange and wonderful creatures make an appearance. In keeping with the spirit of the time, I thought I'd share with you one of our monster mascots – The Quinsigamond Community College Wyvern.

Mascots can be modelled after animals, characters, objects, people, and fantasy creatures, monsters or any other subject your imagination can conjure. Traditional Halloween monsters are often based on old legends made into horror films, and so the usual line-up includes; Frankenstein, the Mummy, Werewolf, Dracula.

Monsters that are chosen to represent a school, sports team or brand, however, are often based on mythical creatures like dragons or on imaginary comic figures, designed to entertain and make people smile. Monsters are not all scary and frightening - some are just whimsical and fun!

It's really exciting when your carefully packaged mascot arrives at your door and someone puts it on for the first time. The colours are vibrant, the fabrics are brand new - it is in perfect condition. But mascots must come out of storage on a regular basis and go out into the world - sometimes fine weather turns to rain, there is wind and puddles, and mud, and ice-cream cone hugs..

To keep your mascot looking spectacular, you'll need to routinely remove dust, dirt and light stains and ensure it is kept dry when in storage. Proper cleaning and storage can extend the lifetime of your mascot dramatically! To help you with that, we provide maintenance and care instructions with every new mascot we ship. We create a mascot manual specific to your mascot costume, taking into consideration the different fabrics, materials and components. The manual will be emailed to you so that you'll know from the beginning any special care or storage requirements that apply.

Although each costume comes with specific care instructions, here are some general recommendations for looking after mascot costumes.