The BAM Mascot Family Blog

Rusty Rails, the official custom mascot for the city of Tomball in Texas, has won the award for the ‘Best Festival Mascot’ at the Texas Festivals and Events Association for the seventh time in eight years.

The Texas Festivals and Events Association is an annual conference - which was held last month in McAllen, Texas - that celebrates the history, legends, culture, art, folklore and natural beauty of the Lone Star State.

The annual Scotfest Oklahoma event has officially announced the introduction of its brand-new custom mascot, which will perfectly represent the Celtic culture that the festival celebrates.

While some organizations are equipped with the latest and greatest photography equipment, this isn’t the case for many. When you are on the go at an event, such as a fundraiser, tradeshow, or sporting game, your camera may not always be on hand. Thankfully, however, we are almost always carrying a phone.

In a recent blog, we wrote about the ‘9 Tips That Will Help Your Brand Extend the Life of its Mascot’, but what happens when your company’s mascot eventually starts to show the wear and tear of its use?

A custom mascot is a fantastic investment and will bring your organization a plethora of benefits from building better relationships with your stakeholders, improving brand recognition, opening new revenue opportunities and much more.

Twitter is a great place to get relevant and in-the-moment information about the things that interest you. That’s why for businesses - especially those in the sports, fashion, telecom, travel, hospitality and retail industries - it’s a great outlet to reach their target audiences, show off their expertise and develop relationships with customers and fans.

Successful mascot marketing is all about making a good impression on your audience, and to do that your mascot performer needs to be full of energy and constantly looking to delight those watching on.