The BAM Mascot Family Blog

As mascot costume designers/fabricators, we think a lot about what being a hero looks like. Not just superhero characters – the theme of heroism is integral to our work beyond a certain character type. Whether it’s an animal, a person or a cereal box, we’re working on characters that represent the best in us. They stand in front of our organizations, our schools, our companies – big bright grins, warm reassuring smiles, competitive snarls with a strong set to the jaw – and lead.

Mascots are a phenomenon that exists in every corner of the world. Whether they are representing a sports team or championing a cause, mascots are synonymous with positive experiences and fun.

Have you been thinking about a mascot creating a mascot to boost your marketing efforts, increase customer engagement, and ignite brand awareness and recognition?

With the increase in government mandates as a result of COVID-19, many businesses have had to close their doors and are using the time to develop new business strategies for the future.

Once everything normalizes and social distancing measures begin to lift, schools and entertainment venues re-open, you will want to be sure your organization is prepared to launch back into your regular day-to-day operations. 

A great way to welcome your students, fans and customers back after the time away, while also putting a smile on their faces, is with a new mascot. Now is an optimum time for your marketing team to start creating the perfect mascot, and planning for its grand unveiling at a reopening event!

When we think of mascots, we picture them out in the crowds engaging directly with fans and followers. However, your business doesn't just have to limit your mascot marketing strategy to live events.

The Canadian Paralympic Committee has officially announced the launch of its brand-new team mascot, Coda the Beaver.

Built by BAM Mascots, Coda the Beaver was first introduced on Tuesday morning, March 10 2020, to a group of school children in Ottawa. On Coda’s debut, he was joined by wheelchair basketball star Patrick Anderson, Canadian Paralympic Hall of Famer Karolina Wisniewska, and retired Paralympic swimmer Benoit Huot.