The BAM Mascot Family Blog

Do you currently have a mascot that you suspect you’re not using to its full potential, or perhaps you’re preparing a mascot marketing strategy for the custom mascot that you’re currently having designed for your brand?

If so, you might be looking for some tips that allow you to make the most of your mascot and promote your company.

Desert Christian High School was delighted to recently announce the launch of its brand-new custom mascot, D.C. the Knight.

D.C. the Knight’s big reveal came at the school’s fall homecoming football game, where he was delivered to the field in a security golf cart. As the mascot entered the field, the crowd erupted in cheers and applause to welcome his new reign.

Whether you’re planning on creating a miniature version of your life-sized mascot or creating a character from scratch that complements your current brand mascot, puppets can be a great addition to your mascot marketing program.

They have the same attention-grabbing features as a full-sized mascot but, because of their size, are more versatile.

The key to your company’s mascot performer putting on a good show is ensuring they are comfortable in their costume, no matter what type of weather conditions they are performing in.

While it may look like a mascot costume will be warm and toasty through the fall and winter months, even the most active performers can be subject to cold weather.

Portage Central High School, based in Portage, Michigan, has announced the introduction of its brand new custom mascot - Maverick the Mustang.

Designed to represent a mustang (a free-roaming horse of the Western United States), Maverick was created by BAM Mascots as a revamp of the school’s existing mascot and has been made to specifically get fans into the school spirit at sporting events.

Mascots can play a significant role in your marketing strategy, increasing brand awareness and brand recall, helping to develop lasting relationships with your customers and personifying your brand.

To ensure you get the most out of your investment, it’s important that you take care of it. That’s why BAM Mascots has created eight tips that your organization can use to extend the life of your mascot for years to come.