Do you currently have a mascot that you suspect you’re not using to its full potential, or perhaps you’re preparing a mascot marketing strategy for the custom mascot that you’re currently having designed for your brand?
If so, you might be looking for some tips that allow you to make the most of your mascot and promote your company.
A custom mascot is the face of your brand. It gives your company a distinct personality that helps differentiate you from the vast number of companies within your industry. By resonating with your audience, your mascot will help strengthen your brand identity, improve customer engagement and, ultimately, help you sell more products.
A custom mascot can make your company go viral, but you need to know how to use it properly. That’s why BAM Mascots has created a list of five mascot marketing tips that will make your brand’s website more personable.
1 - Use your mascot to brand your website
For any successful mascot marketing strategy, your company’s mascot must be the face of your brand. That’s why it’s an effective method to integrate your mascot into the overall design of your website. This will ensure that your mascot and your brand are synonymous with each other.
You can do this by simply incorporating a video, photo or cartoon drawing of your mascot in the header or homepage of your website. This will emphasize the importance of your mascot and will mean that your brand is instantly recognizable when customers see your mascot.
2 - Dedicate a section of your website to your mascot’s backstory
Having a backstory for your mascot is crucial. By understanding your mascot’s character, what they like and dislike, how they react in certain situations, what motivates them and what they’ve achieved, consumers will be able to connect with their unique personality - in turn, your mascot will perfectly represent your brand’s values.
What better way to promote this backstory and boost your mascot marketing strategy than creating an entire section of your website dedicated to your mascot’s personality? This page can explain their entire backstory and any other fun information that engages your customers.
3 - Create a social media platform for your mascot
Most company’s marketing efforts in today’s business world are dominated by digital media. That’s why it would be a sin not to create a social media account for your brand mascot. In fact, a study conducted by Synthesio found that mascots generally contribute to a higher percentage of engagement in social media compared to celebrity endorsers.
A mascot social media account is a great place to share all of the fun things that your mascot gets up to. By bringing your mascot to life through social media, you can engage with your customers and create a buzz around your brand.
Looking for more tips on how to promote your mascot on social media? Read our recent blog, titled ’How to Grow Your Brand Mascot’s Presence With Social Media Profiles’.
4 - Share content from your fans
One of the most common marketing methods in recent times is using fan content to show just how happy your brand makes its customers. In fact, you’ve probably seen this on social media from some of the largest brands in the world.
This opportunity is even more perfect when you have a brand mascot. If your mascot is already attending events in your community, then it’s likely that your audience is already sharing content about your mascot and your brand.
Photos from events, mascot selfies with fans and videos of your mascot performing are all amazing ways to market your company and strengthen your brand identity. These can be leveraged on your social media accounts and your website, and you can also use them to promote competitions or photo contests - bringing further engagement for your brand.
5 - Use the character as part of your logo
Your mascot and your company logo should be synonymous, whether that means using your mascot as part of your brand logo is completely up to you. If you don't want to put your mascot into your company’s logo, then it’s a great idea to have an image on your website where your mascot is interacting with your logo.
By doing this, you’ll be ensuring that your audience associates the mascot with your brand easier and faster. Connecting your mascot character with your brand is a fantastic way to make your business more personable and to encourage consumers to buy your products.
Are you looking for more information about mascot marketing, or are you ready to create your very own brand mascot? Contact BAM Mascots today. We would be more than happy to answer any questions you have.