The BAM Mascot Family Blog

April is Earth Month and this year the focus is environmental and climate literacy! The goal of this year’s campaign is to help individuals promote environmental protection and help make our earth more sustainable.

Over the years, we have had the opportunity to work with some pretty incredible organizations, including those that are focused on environmental sustainability. Mascots are a great way to promote environmental initiatives as they get people more engaged with the cause and help promote brand awareness!

The Canada Summer Games is celebrating its 50th Anniversary this year, coinciding with another national milestone, Canada's 150th birthday!  Hosted in Winnipeg betweenJuly 28th and August 13th, the Summer Games feature 16 sports and over 250 events. It's not only a sporting event for young athletes but a major cultural festival.

When you think of a global brand you might picture a logo or remember a slogan or song. You've probably readily identified a company within a few seconds of hearing a commercial theme music playing because of repetition in their advertising.

A core idea of branding is to make a company memorable and while music and imagery is used successfully by many big brands, some of the biggest consumer brands use a mascot to deliver an enhanced personal experience.

Valley Day & Night Clinic, located in Brownsville, Texas, is no ordinary clinic. This clinic caters to its clients through its exceptional service and extended hours of operation. Valley Day & Night Clinic is open 7 days a week until 10PM. This is great for their clients as it is very difficult for them to get medical attention during work and school hours. Valley Day & Night have been in business for 20 years, 10 of which they have been the proud recipient of the Reader’s Choice Award for best medical clinic.

You’re probably thinking to yourself how great this clinic sounds. What if we told you they have a Doctor mascot?